Managing Stress With Cold Plunge Therapy & The Journey with Wyatt Ewing - Full Transcript | Contrast Collective

Full Transcript: Managing Stress With Cold Plunge Therapy

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thank you for joining me today for thank you for joining me today for thank you for joining me today for another episode of the healthy AF another episode of the healthy AF another episode of the healthy AF podcast with me is Wyatt Ying Wyatt podcast with me is Wyatt Ying Wyatt podcast with me is Wyatt Ying Wyatt thanks for joining me today thank you so thanks for joining me today thank you so thanks for joining me today thank you so much for having me excited to be here much for having me excited to be here much for having me excited to be here Wyatt is the founder of ice barel you've Wyatt is the founder of ice barel you've Wyatt is the founder of ice barel you've probably seen uh him on Instagram seen probably seen uh him on Instagram seen probably seen uh him on Instagram seen seen his product on Instagram which is seen his product on Instagram which is seen his product on Instagram which is an incredible and I think very portable an incredible and I think very portable an incredible and I think very portable very uh compact way to get an an ice very uh compact way to get an an ice very uh compact way to get an an ice your ice Plunge in your your ice therapy your ice Plunge in your your ice therapy your ice Plunge in your your ice therapy and cold plune therapy in and uh happy and cold plune therapy in and uh happy and cold plune therapy in and uh happy to have Wyatt join us to kind of share to have Wyatt join us to kind of share to have Wyatt join us to kind of share what led him to that and and what's what led him to that and and what's what led him to that and and what's going on with uh C plunge and Ice going on with uh C plunge and Ice going on with uh C plunge and Ice Sparrow specifically in the future so Sparrow specifically in the future so Sparrow specifically in the future so Wyatt um we uh I was happy to hear your Wyatt um we uh I was happy to hear your Wyatt um we uh I was happy to hear your story he about here get a little more story he about here get a little more story he about here get a little more about you at the uh all Health Summit in about you at the uh all Health Summit in about you at the uh all Health Summit in Nashville just a few weeks ago and I

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Nashville just a few weeks ago and I Nashville just a few weeks ago and I wanted to make sure I had you on cuz um wanted to make sure I had you on cuz um wanted to make sure I had you on cuz um your story is really compelling and what your story is really compelling and what your story is really compelling and what motivates you to get to move into uh motivates you to get to move into uh motivates you to get to move into uh coal plunge before we get into that coal plunge before we get into that coal plunge before we get into that let's just let's talk about why coal let's just let's talk about why coal let's just let's talk about why coal plunge uh is important why why do people plunge uh is important why why do people plunge uh is important why why do people because we everybody's hearing about it because we everybody's hearing about it because we everybody's hearing about it they're seeing they're seeing people they're seeing they're seeing people they're seeing they're seeing people talk about seeing people post about talk about seeing people post about talk about seeing people post about coold plunge but they may not realize coold plunge but they may not realize coold plunge but they may not realize the the real benefits the physical the the real benefits the physical the the real benefits the physical benefits that they can have and how that benefits that they can have and how that benefits that they can have and how that would what that would mean to their you would what that would mean to their you would what that would mean to their you know their life their everyday life yeah know their life their everyday life yeah know their life their everyday life yeah uh great question cold therapy is super uh great question cold therapy is super uh great question cold therapy is super fascinating and there's so much science fascinating and there's so much science fascinating and there's so much science and research uh coming out now uh and research uh coming out now uh and research uh coming out now uh proving and showing things that we've proving and showing things that we've proving and showing things that we've known for so long uh so it's really cool known for so long uh so it's really cool known for so long uh so it's really cool to see society as a whole start adapting to see society as a whole start adapting to see society as a whole start adapting this I remember back in the early days this I remember back in the early days this I remember back in the early days when I started using cold therapy for when I started using cold therapy for when I started using cold therapy for myself it was uh it wasn't widely myself it was uh it wasn't widely myself it was uh it wasn't widely practiced nobody really knew about the practiced nobody really knew about the

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practiced nobody really knew about the benefits and then there was a couple of benefits and then there was a couple of benefits and then there was a couple of us like crazy people you know just cold us like crazy people you know just cold us like crazy people you know just cold plunging every day um but it's exciting plunging every day um but it's exciting plunging every day um but it's exciting I mean research is showing us that it I mean research is showing us that it I mean research is showing us that it boosts your mood and energy levels uh boosts your mood and energy levels uh boosts your mood and energy levels uh like nothing else it's a great way to like nothing else it's a great way to like nothing else it's a great way to just reset the nervous system exercise just reset the nervous system exercise just reset the nervous system exercise the nervous system um a lot of us think the nervous system um a lot of us think the nervous system um a lot of us think about like working out and exercising about like working out and exercising about like working out and exercising our minds and our bodies but to work out our minds and our bodies but to work out our minds and our bodies but to work out our nervous system has tremendous our nervous system has tremendous our nervous system has tremendous benefits um I mean the short-term benefits um I mean the short-term benefits um I mean the short-term benefits of cold therapy is a reduction benefits of cold therapy is a reduction benefits of cold therapy is a reduction of inflammation pain uh consistent and of inflammation pain uh consistent and of inflammation pain uh consistent and regular ice baths help improve uh mood regular ice baths help improve uh mood regular ice baths help improve uh mood energy levels and can also improve energy levels and can also improve energy levels and can also improve symptoms of anxiety and depression over symptoms of anxiety and depression over symptoms of anxiety and depression over time uh long-term use of cold therapy is time uh long-term use of cold therapy is time uh long-term use of cold therapy is now showing uh that it can support um now showing uh that it can support um now showing uh that it can support um and start aiding and helping certain and start aiding and helping certain and start aiding and helping certain cognitive decline and uh degenerative cognitive decline and uh degenerative cognitive decline and uh degenerative diseases so there's just a myriad of diseases so there's just a myriad of diseases so there's just a myriad of benefits to cold therapy and it's really benefits to cold therapy and it's really benefits to cold therapy and it's really cool to see uh how widely adopted it's

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cool to see uh how widely adopted it's cool to see uh how widely adopted it's becoming one thing that I love about becoming one thing that I love about becoming one thing that I love about cold therapy is how quantifiable it is cold therapy is how quantifiable it is cold therapy is how quantifiable it is right it's not like something that a right it's not like something that a right it's not like something that a pill that you take or a supplement pill that you take or a supplement pill that you take or a supplement you're wondering is this working like you're wondering is this working like you're wondering is this working like you take an ice bath it's Sensational you take an ice bath it's Sensational you take an ice bath it's Sensational you feel it it completely changes your you feel it it completely changes your you feel it it completely changes your state of being and your mind right it's state of being and your mind right it's state of being and your mind right it's just a very quantifiable practice um to just a very quantifiable practice um to just a very quantifiable practice um to help you in your journey of living a help you in your journey of living a help you in your journey of living a more meaningful life absolutely yeah you more meaningful life absolutely yeah you more meaningful life absolutely yeah you do notice it right away I mean it's like do notice it right away I mean it's like do notice it right away I mean it's like if you needed if you needed if you needed if you thought you needed a cup of if you thought you needed a cup of if you thought you needed a cup of coffee to wake you up in the morning and coffee to wake you up in the morning and coffee to wake you up in the morning and you start with a cal plunge I mean you start with a cal plunge I mean you start with a cal plunge I mean talking about waking up your nervous talking about waking up your nervous talking about waking up your nervous system your autonomic nervous systems system your autonomic nervous systems system your autonomic nervous systems like okay we're going now you know 100% like okay we're going now you know 100% like okay we're going now you know 100% And can really replace that need I think And can really replace that need I think And can really replace that need I think for the people have for for some sort of for the people have for for some sort of for the people have for for some sort of like uh you know it doesn't have to but like uh you know it doesn't have to but like uh you know it doesn't have to but it can replace that need for some sort it can replace that need for some sort it can replace that need for some sort of uh like nutritional stimulant of you of uh like nutritional stimulant of you of uh like nutritional stimulant of you know where you have a very natural know where you have a very natural know where you have a very natural effect on your nervous system like you effect on your nervous system like you effect on your nervous system like you said let's talk about the the mood

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said let's talk about the the mood said let's talk about the the mood benefits because that's something a lot benefits because that's something a lot benefits because that's something a lot of people don't think realize the uh the of people don't think realize the uh the of people don't think realize the uh the impact of yeah I mean I think about it impact of yeah I mean I think about it impact of yeah I mean I think about it which we've heard this like quote before which we've heard this like quote before which we've heard this like quote before that there's like two things that you that there's like two things that you that there's like two things that you can control your attitude and your can control your attitude and your can control your attitude and your effort and the first one is your effort and the first one is your effort and the first one is your attitude and that kind of comes back to attitude and that kind of comes back to attitude and that kind of comes back to your mood I remember early on when I your mood I remember early on when I your mood I remember early on when I started ice before I started ice Barrel started ice before I started ice Barrel started ice before I started ice Barrel I really struggled with my mood and my I really struggled with my mood and my I really struggled with my mood and my attitude and and a lot of that was like attitude and and a lot of that was like attitude and and a lot of that was like rooted in anxiety and some of depression rooted in anxiety and some of depression rooted in anxiety and some of depression and the ability to reset my mood get and the ability to reset my mood get and the ability to reset my mood get present in the moment uh get all those present in the moment uh get all those present in the moment uh get all those great beta endorphins that are firing in great beta endorphins that are firing in great beta endorphins that are firing in the brain um like was a tremendous help the brain um like was a tremendous help the brain um like was a tremendous help in overcoming my struggles with in overcoming my struggles with in overcoming my struggles with anxiety uh so it's just so important anxiety uh so it's just so important anxiety uh so it's just so important like when your attitude is right in any like when your attitude is right in any like when your attitude is right in any situation even the challenging situation even the challenging situation even the challenging situations can become um maybe not situations can become um maybe not situations can become um maybe not enjoyable to solve but when your enjoyable to solve but when your enjoyable to solve but when your attitude and your perspective is right attitude and your perspective is right attitude and your perspective is right they become more simple and um ice barel

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they become more simple and um ice barel they become more simple and um ice barel has been just instrumental for me to has been just instrumental for me to has been just instrumental for me to improve my attitude my mood towards improve my attitude my mood towards improve my attitude my mood towards myself towards my family my kids show up myself towards my family my kids show up myself towards my family my kids show up more present and patient as a father I more present and patient as a father I more present and patient as a father I mean attitude is everything at the end mean attitude is everything at the end mean attitude is everything at the end of the day for sure for sure and as you of the day for sure for sure and as you of the day for sure for sure and as you mentioned there's cognitive Improvement mentioned there's cognitive Improvement mentioned there's cognitive Improvement I mean I think that stimulates the the I mean I think that stimulates the the I mean I think that stimulates the the um the nervous system your nervous um the nervous system your nervous um the nervous system your nervous system OB connects at at the brain right system OB connects at at the brain right system OB connects at at the brain right so you're see you're say you're seeing so you're see you're say you're seeing so you're see you're say you're seeing research that shows Improvement in like research that shows Improvement in like research that shows Improvement in like long-term cognitive Improvement for with long-term cognitive Improvement for with long-term cognitive Improvement for with as has to do with age yeah absolutely um as has to do with age yeah absolutely um as has to do with age yeah absolutely um I I mean a lot of the research is still I I mean a lot of the research is still I I mean a lot of the research is still fairly new there was this fascinating fairly new there was this fascinating fairly new there was this fascinating study where they were using cold therapy study where they were using cold therapy study where they were using cold therapy on flies out in Europe and they were on flies out in Europe and they were on flies out in Europe and they were expanding the fly's lifespans by like expanding the fly's lifespans by like expanding the fly's lifespans by like 50% and I'm not saying that happens with 50% and I'm not saying that happens with 50% and I'm not saying that happens with humans but what I am saying is there's humans but what I am saying is there's humans but what I am saying is there's like a lot of positive research around like a lot of positive research around like a lot of positive research around how cold therapy is positively affecting how cold therapy is positively affecting how cold therapy is positively affecting cognitive decline over time and aiding

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cognitive decline over time and aiding cognitive decline over time and aiding in uh dementia and things like that sure in uh dementia and things like that sure in uh dementia and things like that sure absolutely it makes sense I mean you're absolutely it makes sense I mean you're absolutely it makes sense I mean you're stimulating the nervous system again uh stimulating the nervous system again uh stimulating the nervous system again uh the brain being would me at the center the brain being would me at the center the brain being would me at the center of that so as well as the the impact on of that so as well as the the impact on of that so as well as the the impact on on mood it would stimate your memory as on mood it would stimate your memory as on mood it would stimate your memory as well yeah absolutely I would also say well yeah absolutely I would also say well yeah absolutely I would also say like your vagus nerve right the root of like your vagus nerve right the root of like your vagus nerve right the root of it is right in the base of your neck and it is right in the base of your neck and it is right in the base of your neck and this there's few ways to stimulate the this there's few ways to stimulate the this there's few ways to stimulate the Vegas nerve cold therapy being an Vegas nerve cold therapy being an Vegas nerve cold therapy being an extremely effective way uh to directly extremely effective way uh to directly extremely effective way uh to directly stimulate the vus nerve uh which stimulate the vus nerve uh which stimulate the vus nerve uh which controls all of the autonomic response controls all of the autonomic response controls all of the autonomic response in the body right it touches every organ in the body right it touches every organ in the body right it touches every organ for sure R from the brain to the gut for sure R from the brain to the gut for sure R from the brain to the gut exactly so you're you're really exactly so you're you're really exactly so you're you're really effectively stimulating every organ if effectively stimulating every organ if effectively stimulating every organ if you if you think of it that way yeah um you if you think of it that way yeah um you if you think of it that way yeah um yeah includ and the gut being which yeah includ and the gut being which yeah includ and the gut being which people just don't think about uh as people just don't think about uh as people just don't think about uh as being part of their their nervous their being part of their their nervous their being part of their their nervous their connected to their nervous system but it connected to their nervous system but it connected to their nervous system but it it really is when endorphins are created it really is when endorphins are created it really is when endorphins are created many endorphins are created in the gut many endorphins are created in the gut many endorphins are created in the gut and then take to the brain for that that

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and then take to the brain for that that and then take to the brain for that that mood you're talking about through the mood you're talking about through the mood you're talking about through the Vegas Vegas Vegas nerve um yeah with one big connected nerve um yeah with one big connected nerve um yeah with one big connected electrical device yeah and so you're electrical device yeah and so you're electrical device yeah and so you're stimulating with a CO therapy obviously stimulating with a CO therapy obviously stimulating with a CO therapy obviously stimulating that um that circuitry uh stimulating that um that circuitry uh stimulating that um that circuitry uh and then of course we've all heard you and then of course we've all heard you and then of course we've all heard you know about Brown fat so maybe you could know about Brown fat so maybe you could know about Brown fat so maybe you could speak to how that works for resilience speak to how that works for resilience speak to how that works for resilience maybe body heat what have you I mean you maybe body heat what have you I mean you maybe body heat what have you I mean you live you live in a cold State up there live you live in a cold State up there live you live in a cold State up there in Ohio right yeah it definitely it gets in Ohio right yeah it definitely it gets in Ohio right yeah it definitely it gets really cold in the winter and then really cold in the winter and then really cold in the winter and then really hot in the summer uh it's really hot in the summer uh it's really hot in the summer uh it's interesting I mean cold therapy helps interesting I mean cold therapy helps interesting I mean cold therapy helps the production of brown fat in the body the production of brown fat in the body the production of brown fat in the body that's the the good fat that keeps us that's the the good fat that keeps us that's the the good fat that keeps us warm gives us energy uh and yeah it's warm gives us energy uh and yeah it's warm gives us energy uh and yeah it's great it starts working in converting great it starts working in converting great it starts working in converting the white fat to the brown fat and the white fat to the brown fat and the white fat to the brown fat and producing more Brown fat in the body and producing more Brown fat in the body and producing more Brown fat in the body and it's interesting because there's certain it's interesting because there's certain it's interesting because there's certain places on the body where we store more places on the body where we store more places on the body where we store more Brown fat and so making sure we can Brown fat and so making sure we can Brown fat and so making sure we can submerge right down to our neck so we submerge right down to our neck so we submerge right down to our neck so we can get our back and our slats and

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can get our back and our slats and can get our back and our slats and things like that and then at the same things like that and then at the same things like that and then at the same time it's also boosting the metabolism a time it's also boosting the metabolism a time it's also boosting the metabolism a lot of people we hear all the time from lot of people we hear all the time from lot of people we hear all the time from our customers they take an ice bath and our customers they take an ice bath and our customers they take an ice bath and they they come out and they're hungry they they come out and they're hungry they they come out and they're hungry right because it starts activating the right because it starts activating the right because it starts activating the uh the metabolism as well so it's a uh the metabolism as well so it's a uh the metabolism as well so it's a great way um is just to add in if great way um is just to add in if great way um is just to add in if anyone's on a weight loss Journey it's a anyone's on a weight loss Journey it's a anyone's on a weight loss Journey it's a just a great tool I'm not saying it's just a great tool I'm not saying it's just a great tool I'm not saying it's the Cure but it's a great tool to add the Cure but it's a great tool to add the Cure but it's a great tool to add into um your tool belt for sure yeah into um your tool belt for sure yeah into um your tool belt for sure yeah it's not something you have to it's not something you have to it's not something you have to you would say you you know with workouts you would say you you know with workouts you would say you you know with workouts you want to space out so you recover you want to space out so you recover you want to space out so you recover from them or whatever is you're doing from them or whatever is you're doing from them or whatever is you're doing like that's not something that that like that's not something that that like that's not something that that requires or would affect you know requires or would affect you know requires or would affect you know negatively impact that recovery to negatively impact that recovery to negatively impact that recovery to actually speed up the recovery between actually speed up the recovery between actually speed up the recovery between workhouse because it reduces workhouse because it reduces workhouse because it reduces inflammation right so you see some yeah inflammation right so you see some yeah inflammation right so you see some yeah are you hearing back from people are you hearing back from people are you hearing back from people regarding joint pain joint issues or regarding joint pain joint issues or regarding joint pain joint issues or just general kind of achiness as well just general kind of achiness as well just general kind of achiness as well yeah yeah absolutely I mean so with when yeah yeah absolutely I mean so with when yeah yeah absolutely I mean so with when you go into an ice bath your body starts you go into an ice bath your body starts you go into an ice bath your body starts doing basso constriction which is right

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doing basso constriction which is right doing basso constriction which is right it's it's starting to pump blood through it's it's starting to pump blood through it's it's starting to pump blood through the body so it helps with improving the body so it helps with improving the body so it helps with improving circulation whenever we add more blood circulation whenever we add more blood circulation whenever we add more blood that's more oxygen into the body right that's more oxygen into the body right that's more oxygen into the body right that immediately starts reducing that immediately starts reducing that immediately starts reducing inflammation and relieving pain so it's inflammation and relieving pain so it's inflammation and relieving pain so it's a it's a great way whether it's joint a it's a great way whether it's joint a it's a great way whether it's joint pain or muscle pain it's a great way to pain or muscle pain it's a great way to pain or muscle pain it's a great way to soothe those pain and to get blood flow soothe those pain and to get blood flow soothe those pain and to get blood flow going we hear a lot of people I believe going we hear a lot of people I believe going we hear a lot of people I believe they're called rain Nots where they get they're called rain Nots where they get they're called rain Nots where they get them in their hands and their feet and them in their hands and their feet and them in their hands and their feet and they just their hands and feet are just they just their hands and feet are just they just their hands and feet are just cold all the time it's so interesting as cold all the time it's so interesting as cold all the time it's so interesting as soon as they start practicing cold soon as they start practicing cold soon as they start practicing cold therapy uh they start producing more therapy uh they start producing more therapy uh they start producing more circulation in their feet and in their circulation in their feet and in their circulation in their feet and in their hands and then the circulation improves hands and then the circulation improves hands and then the circulation improves there and they start recovering from uh there and they start recovering from uh there and they start recovering from uh their cold and hands um just routinely I their cold and hands um just routinely I their cold and hands um just routinely I it's it's great too because you don't it's it's great too because you don't it's it's great too because you don't have to start at like 39 degrees you can have to start at like 39 degrees you can have to start at like 39 degrees you can start at like 60 degrees which is start at like 60 degrees which is start at like 60 degrees which is tolerable for most people it doesn't tolerable for most people it doesn't tolerable for most people it doesn't have to be a miserable experience have to be a miserable experience have to be a miserable experience especially if you're just getting especially if you're just getting especially if you're just getting started uh just you don't even have to

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started uh just you don't even have to started uh just you don't even have to add ice just fill it up with the garden add ice just fill it up with the garden add ice just fill it up with the garden hose get your barrel full jump in get hose get your barrel full jump in get hose get your barrel full jump in get cold and then uh as you build up a cold and then uh as you build up a cold and then uh as you build up a tolerance to it start creeping down the tolerance to it start creeping down the tolerance to it start creeping down the degrees adding a bag of ice then maybe degrees adding a bag of ice then maybe degrees adding a bag of ice then maybe two bags of ice um and you can just get two bags of ice um and you can just get two bags of ice um and you can just get kind of get comfortable with the kind of get comfortable with the kind of get comfortable with the practice gotcha gotcha yeah that's great practice gotcha gotcha yeah that's great practice gotcha gotcha yeah that's great and there just thinking about the cold and there just thinking about the cold and there just thinking about the cold Brown fat guys so the the brown fat me Brown fat guys so the the brown fat me Brown fat guys so the the brown fat me generally means has more mitochondria in generally means has more mitochondria in generally means has more mitochondria in it I believe is what makes it come brown it I believe is what makes it come brown it I believe is what makes it come brown one of one of the things that makes it one of one of the things that makes it one of one of the things that makes it brown so that would when I stimulate brown so that would when I stimulate brown so that would when I stimulate heat right in the winter when you're if heat right in the winter when you're if heat right in the winter when you're if some people just tend to be cold to the some people just tend to be cold to the some people just tend to be cold to the winter would allow you to be more winter would allow you to be more winter would allow you to be more resilient to the cold because that's resilient to the cold because that's resilient to the cold because that's that that bat's more metabolically that that bat's more metabolically that that bat's more metabolically active right and it's more 100% uh kids active right and it's more 100% uh kids active right and it's more 100% uh kids have way more Brown fat than adults do have way more Brown fat than adults do have way more Brown fat than adults do oh yeah it's super fascinating and you oh yeah it's super fascinating and you oh yeah it's super fascinating and you see like kids always run outside without see like kids always run outside without see like kids always run outside without a coat it's not because they're not a coat it's not because they're not a coat it's not because they're not thinking of it their tolerance to cold thinking of it their tolerance to cold thinking of it their tolerance to cold is actually a lot higher than ours is

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is actually a lot higher than ours is is actually a lot higher than ours is correct oh yeah and then if you go into correct oh yeah and then if you go into correct oh yeah and then if you go into maybe an older person like if you go maybe an older person like if you go maybe an older person like if you go into your parents home or you go into an into your parents home or you go into an into your parents home or you go into an older Elderly Care place and they've got older Elderly Care place and they've got older Elderly Care place and they've got the heat cranked up in the summer or the heat cranked up in the summer or the heat cranked up in the summer or they've just at least got it you know in they've just at least got it you know in they've just at least got it you know in the spring and they still have the Heat the spring and they still have the Heat the spring and they still have the Heat going you're like why is it so warm in going you're like why is it so warm in going you're like why is it so warm in here is their resilience to the cold here is their resilience to the cold here is their resilience to the cold their their Brown fat gets lost over their their Brown fat gets lost over their their Brown fat gets lost over time especially since most of us live in time especially since most of us live in time especially since most of us live in a very temperature controlled a very temperature controlled a very temperature controlled environment most of the time to create environment most of the time to create environment most of the time to create that exposure that kind of stimulus that that exposure that kind of stimulus that that exposure that kind of stimulus that we have insulated ourselves from you we have insulated ourselves from you we have insulated ourselves from you know out of survival and comfort but to know out of survival and comfort but to know out of survival and comfort but to expose yourself to that and to get that expose yourself to that and to get that expose yourself to that and to get that to get that benefit I think um you know to get that benefit I think um you know to get that benefit I think um you know vital for optimal heal uh no so let's vital for optimal heal uh no so let's vital for optimal heal uh no so let's explain to people how your ice Barrel explain to people how your ice Barrel explain to people how your ice Barrel works there's several you know I guess works there's several you know I guess works there's several you know I guess products on the market around coal products on the market around coal products on the market around coal plunging so and coal therapy so if you plunging so and coal therapy so if you plunging so and coal therapy so if you could just explain your barrel uh and could just explain your barrel uh and could just explain your barrel uh and and kind of the the benefits of that and kind of the the benefits of that and kind of the the benefits of that yeah yeah yeah um I mean it's super simple the idea was

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um I mean it's super simple the idea was um I mean it's super simple the idea was let's create a product that's accessible let's create a product that's accessible let's create a product that's accessible and effective for everybody so what we and effective for everybody so what we and effective for everybody so what we what we started off doing was we created what we started off doing was we created what we started off doing was we created the ice Barrel which is sounds just like the ice Barrel which is sounds just like the ice Barrel which is sounds just like what it is it's a barrel shape made from what it is it's a barrel shape made from what it is it's a barrel shape made from llddp which is a very highgrade llddp which is a very highgrade llddp which is a very highgrade non-toxic BPA free uh plastic it's the non-toxic BPA free uh plastic it's the non-toxic BPA free uh plastic it's the same type of plastic they actually use same type of plastic they actually use same type of plastic they actually use and when they clamp a baby's umbilical and when they clamp a baby's umbilical and when they clamp a baby's umbilical cord right they use lldpe so we use one cord right they use lldpe so we use one cord right they use lldpe so we use one that is 100% recycled for our black that is 100% recycled for our black that is 100% recycled for our black barrels which is super cool so we're not barrels which is super cool so we're not barrels which is super cool so we're not just going out and creating a bunch of just going out and creating a bunch of just going out and creating a bunch of waste we're actually like pulling waste waste we're actually like pulling waste waste we're actually like pulling waste and creating a new product and then when and creating a new product and then when and creating a new product and then when you're done with that you can fully you're done with that you can fully you're done with that you can fully recycle it it's super simple you fill it recycle it it's super simple you fill it recycle it it's super simple you fill it up with water and then you add ice and up with water and then you add ice and up with water and then you add ice and then you just jump in for anywhere then you just jump in for anywhere then you just jump in for anywhere between two to six minutes and take an between two to six minutes and take an between two to six minutes and take an ice bath it's really simple the thing ice bath it's really simple the thing ice bath it's really simple the thing that I love most about the ice barel is that I love most about the ice barel is that I love most about the ice barel is it was intentionally designed to keep it was intentionally designed to keep it was intentionally designed to keep the body in the upright position the body in the upright position the body in the upright position it's

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it's it's counterintuitive to put the body in a counterintuitive to put the body in a counterintuitive to put the body in a fight ORF flight response and then to fight ORF flight response and then to fight ORF flight response and then to lie on your back it's not comfortable lie on your back it's not comfortable lie on your back it's not comfortable and it's like the opposite of what and it's like the opposite of what and it's like the opposite of what nature requires of us when we go into nature requires of us when we go into nature requires of us when we go into the fight ORF flight response so I the fight ORF flight response so I the fight ORF flight response so I created the product to keep the spine created the product to keep the spine created the product to keep the spine straight to keep you engaged so you can straight to keep you engaged so you can straight to keep you engaged so you can meditate focused uh and stay in the most meditate focused uh and stay in the most meditate focused uh and stay in the most comfortable position while you're in an comfortable position while you're in an comfortable position while you're in an uncomfortable environment so keeping the uncomfortable environment so keeping the uncomfortable environment so keeping the body upright is super important H I had body upright is super important H I had body upright is super important H I had thought of that yeah you're just thought of that yeah you're just thought of that yeah you're just stimulating the sympathetic nervous stimulating the sympathetic nervous stimulating the sympathetic nervous system that by a flight response so system that by a flight response so system that by a flight response so you're you would would make sense you you're you would would make sense you you're you would would make sense you would be kind of upright ready to move would be kind of upright ready to move would be kind of upright ready to move or see what's coming at you or you would or see what's coming at you or you would or see what's coming at you or you would be vertical right 100% like think be vertical right 100% like think be vertical right 100% like think reclining like you're G to take a nap reclining like you're G to take a nap reclining like you're G to take a nap yeah right laying on your back is the yeah right laying on your back is the yeah right laying on your back is the most vulnerable position in nature you most vulnerable position in nature you most vulnerable position in nature you don't the only time you lay in cold and don't the only time you lay in cold and don't the only time you lay in cold and in water on your back is when you're in water on your back is when you're in water on your back is when you're taking a hot Epson Sal bath you know taking a hot Epson Sal bath you know taking a hot Epson Sal bath you know what I mean like you don't you don't do what I mean like you don't you don't do what I mean like you don't you don't do it in cold water you don't do it when it in cold water you don't do it when it in cold water you don't do it when you're in the fight or flight response you're in the fight or flight response you're in the fight or flight response so uh um yeah it ice taking an ice bath

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so uh um yeah it ice taking an ice bath so uh um yeah it ice taking an ice bath using the ice Barrel is super simple uh using the ice Barrel is super simple uh using the ice Barrel is super simple uh we have a whole maintenance kit you can we have a whole maintenance kit you can we have a whole maintenance kit you can keep the water clean from anywhere keep the water clean from anywhere keep the water clean from anywhere between four to eight weeks depending on between four to eight weeks depending on between four to eight weeks depending on use and uh we have a really great use and uh we have a really great use and uh we have a really great drainage system on the bottom of it you drainage system on the bottom of it you drainage system on the bottom of it you just connect a standard garden hose and just connect a standard garden hose and just connect a standard garden hose and then you can go water your grass your then you can go water your grass your then you can go water your grass your flower bed recycle the water whatever flower bed recycle the water whatever flower bed recycle the water whatever you want to do you if if you're using an you want to do you if if you're using an you want to do you if if you're using an apartment complex you can drain it right apartment complex you can drain it right apartment complex you can drain it right into your bathtub or your sink right you into your bathtub or your sink right you into your bathtub or your sink right you don't have to flood your neighbor below don't have to flood your neighbor below don't have to flood your neighbor below you so there's a lot of thoughtfulness you so there's a lot of thoughtfulness you so there's a lot of thoughtfulness in the design of the product and the use in the design of the product and the use in the design of the product and the use case in different environments both case in different environments both case in different environments both urban and rural wow okay and you said urban and rural wow okay and you said urban and rural wow okay and you said you have a way to sort of clean the you have a way to sort of clean the you have a way to sort of clean the water that's being stored in there for water that's being stored in there for water that's being stored in there for up to 48 weeks yeah correct yeah we have up to 48 weeks yeah correct yeah we have up to 48 weeks yeah correct yeah we have a just an incredible a just an incredible a just an incredible non-toxic uh silver copper uh water non-toxic uh silver copper uh water non-toxic uh silver copper uh water stabilizer uh that you can add to the stabilizer uh that you can add to the stabilizer uh that you can add to the water to preserve the life of it water to preserve the life of it water to preserve the life of it wow great so no need for a filter wow great so no need for a filter wow great so no need for a filter basically you're saying you don't yeah basically you're saying you don't yeah basically you're saying you don't yeah so this I get into this quite a bit so this I get into this quite a bit so this I get into this quite a bit people ask there's a difference between

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people ask there's a difference between people ask there's a difference between sanitizing water and filtering water you sanitizing water and filtering water you sanitizing water and filtering water you can filter dirty water all day long can filter dirty water all day long can filter dirty water all day long right um but you have to tackle the right um but you have to tackle the right um but you have to tackle the sanitation piece how can I keep this sanitation piece how can I keep this sanitation piece how can I keep this water clean so today we focused on water clean so today we focused on water clean so today we focused on sanitation how can we keep the water sanitation how can we keep the water sanitation how can we keep the water clean um so you don't have to drain it clean um so you don't have to drain it clean um so you don't have to drain it every couple of days or weeks so our every couple of days or weeks so our every couple of days or weeks so our water stabilizer has done that it keeps water stabilizer has done that it keeps water stabilizer has done that it keeps the water clear uh and sanitize right the water clear uh and sanitize right the water clear uh and sanitize right keeps it clean uh when it comes to keeps it clean uh when it comes to keeps it clean uh when it comes to filtering filtering filtering uh we're just a couple months out from uh we're just a couple months out from uh we're just a couple months out from launching our state-of-the-art Chiller launching our state-of-the-art Chiller launching our state-of-the-art Chiller filtration system that's actually filtration system that's actually filtration system that's actually affordable wow yeah so we're super affordable wow yeah so we're super affordable wow yeah so we're super excited about that and that that will excited about that and that that will excited about that and that that will also have a filter inside of it as well also have a filter inside of it as well also have a filter inside of it as well so using the products together the water so using the products together the water so using the products together the water stabilizer with the filter uh it'll stabilizer with the filter uh it'll stabilizer with the filter uh it'll create I mean it'll L even lengthen the create I mean it'll L even lengthen the create I mean it'll L even lengthen the life of the the water in the barrel so I life of the the water in the barrel so I life of the the water in the barrel so I was going to ask about you know what was going to ask about you know what was going to ask about you know what what's what's next down the line for ice what's what's next down the line for ice what's what's next down the line for ice bro but you just you just filled it so bro but you just you just filled it so bro but you just you just filled it so yeah yeah I I mean people have been

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yeah yeah I I mean people have been yeah yeah I I mean people have been asking for the chiller for a long time asking for the chiller for a long time asking for the chiller for a long time and it was something that I was very and it was something that I was very and it was something that I was very thoughtful with I've been building it thoughtful with I've been building it thoughtful with I've been building it for the last two years um I didn't want for the last two years um I didn't want for the last two years um I didn't want to do like in my opinion like I think to do like in my opinion like I think to do like in my opinion like I think it's silly you see these companies it's silly you see these companies it's silly you see these companies taking aquarium or hydroponic water taking aquarium or hydroponic water taking aquarium or hydroponic water chillers out of China and then they're chillers out of China and then they're chillers out of China and then they're putting a different shell on them and putting a different shell on them and putting a different shell on them and calling them um cold therapy water calling them um cold therapy water calling them um cold therapy water chiller and they're not like at the end chiller and they're not like at the end chiller and they're not like at the end of the day there's so much wrong with of the day there's so much wrong with of the day there's so much wrong with that idea I wanted to create something that idea I wanted to create something that idea I wanted to create something from the ground up that was from the ground up that was from the ground up that was sustainable uh that would actually work sustainable uh that would actually work sustainable uh that would actually work be tested and certified for cold therapy be tested and certified for cold therapy be tested and certified for cold therapy and that's what we did and I'm extremely and that's what we did and I'm extremely and that's what we did and I'm extremely proud of it as well and since we didn't proud of it as well and since we didn't proud of it as well and since we didn't just like you know white label it from just like you know white label it from just like you know white label it from China uh we were able to control the China uh we were able to control the China uh we were able to control the supply chain and the cost and we can supply chain and the cost and we can supply chain and the cost and we can bring a product to Market that's bring a product to Market that's bring a product to Market that's affordable that we've used utilized a US affordable that we've used utilized a US affordable that we've used utilized a US Workforce to build uh and design and at Workforce to build uh and design and at Workforce to build uh and design and at an affordable cost to the consumer from an affordable cost to the consumer from an affordable cost to the consumer from the very beginning even the mission here the very beginning even the mission here the very beginning even the mission here at ice barel our mission statement is

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at ice barel our mission statement is at ice barel our mission statement is our mission is to our mission is to our mission is to create accessible and effective cold create accessible and effective cold create accessible and effective cold Therapy Solutions to help you get colder Therapy Solutions to help you get colder Therapy Solutions to help you get colder and feel better that word accessible and feel better that word accessible and feel better that word accessible isn't just easy to get into or easy to isn't just easy to get into or easy to isn't just easy to get into or easy to move around it's easy on the budget move around it's easy on the budget move around it's easy on the budget right you look at a lot of these other right you look at a lot of these other right you look at a lot of these other cold plunging options in there thousands cold plunging options in there thousands cold plunging options in there thousands and thousands of tens over some of them and thousands of tens over some of them and thousands of tens over some of them are over $10,000 it's like that's not are over $10,000 it's like that's not are over $10,000 it's like that's not accessible like our our vision for the accessible like our our vision for the accessible like our our vision for the company is to share the power of cold company is to share the power of cold company is to share the power of cold with everybody everywhere so we need to with everybody everywhere so we need to with everybody everywhere so we need to create products that are accessible to create products that are accessible to create products that are accessible to these different marketplaces so that's these different marketplaces so that's these different marketplaces so that's how we think about all product how we think about all product how we think about all product Innovation we have a handful of other Innovation we have a handful of other Innovation we have a handful of other products that are coming out as well products that are coming out as well products that are coming out as well throughout the year just to continue throughout the year just to continue throughout the year just to continue that which we're really excited about we that which we're really excited about we that which we're really excited about we just launched our ice block molds uh if just launched our ice block molds uh if just launched our ice block molds uh if you're on social media or on our website you're on social media or on our website you're on social media or on our website you probably have seen it those are so you probably have seen it those are so you probably have seen it those are so cool those are uh silicone steel cool those are uh silicone steel cool those are uh silicone steel reinforce ice block molds that you put reinforce ice block molds that you put reinforce ice block molds that you put in your freezer and it'll make a 7 PB in your freezer and it'll make a 7 PB in your freezer and it'll make a 7 PB block of ice wow it lasts so much longer

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block of ice wow it lasts so much longer block of ice wow it lasts so much longer than the traditional Cube dice so we've than the traditional Cube dice so we've than the traditional Cube dice so we've done a lot of tests and we're so proud done a lot of tests and we're so proud done a lot of tests and we're so proud of the this product like if you like the of the this product like if you like the of the this product like if you like the traditional ice bath and you like adding traditional ice bath and you like adding traditional ice bath and you like adding ice to it and you don't want like a ice to it and you don't want like a ice to it and you don't want like a water chiller that just circulates cold water chiller that just circulates cold water chiller that just circulates cold water but you want the ice in the ice water but you want the ice in the ice water but you want the ice in the ice bath it is a great product to keep the bath it is a great product to keep the bath it is a great product to keep the ice um lasting in the barrel much longer ice um lasting in the barrel much longer ice um lasting in the barrel much longer than just traditional crushed ice oh wow than just traditional crushed ice oh wow than just traditional crushed ice oh wow that's great that's great well so you that's great that's great well so you that's great that's great well so you know with this Chiller you said you're a know with this Chiller you said you're a know with this Chiller you said you're a couple months out from launch yeah we're couple months out from launch yeah we're couple months out from launch yeah we're going to we're going to going to we're going to going to we're going to pre-launch uh I'm getting I'm I'm pre-launch uh I'm getting I'm I'm pre-launch uh I'm getting I'm I'm spilling all the information we're going spilling all the information we're going spilling all the information we're going to pre-launch towards the end of the to pre-launch towards the end of the to pre-launch towards the end of the year pre-launch towards the end of the year pre-launch towards the end of the year pre-launch towards the end of the year okay yeah it'll be like a we're g year okay yeah it'll be like a we're g year okay yeah it'll be like a we're g we're I guess it'll be a launch I say we're I guess it'll be a launch I say we're I guess it'll be a launch I say pre-launch it'll be like a pre-sale pre-launch it'll be like a pre-sale pre-launch it'll be like a pre-sale launch at the end of the year cool yeah launch at the end of the year cool yeah launch at the end of the year cool yeah cool very good that's amazing so how how cool very good that's amazing so how how cool very good that's amazing so how how so you got a little kind of an add-on to so you got a little kind of an add-on to so you got a little kind of an add-on to your existing design your existing your existing design your existing your existing design your existing Barrel yeah so you'll be able to yeah Barrel yeah so you'll be able to yeah Barrel yeah so you'll be able to yeah you'll be a able to retrofit the chiller you'll be a able to retrofit the chiller you'll be a able to retrofit the chiller onto essentially anything you could you

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onto essentially anything you could you onto essentially anything you could you could do it in your bathtub even if you could do it in your bathtub even if you could do it in your bathtub even if you want to just get started in cold therapy want to just get started in cold therapy want to just get started in cold therapy uh it will retrofit right onto the uh it will retrofit right onto the uh it will retrofit right onto the existing ice barrel uh it'll be on every existing ice barrel uh it'll be on every existing ice barrel uh it'll be on every every barrel that gets manufactured will every barrel that gets manufactured will every barrel that gets manufactured will have all the fittings already ready to have all the fittings already ready to have all the fittings already ready to go just for quick hookups okay so it's go just for quick hookups okay so it's go just for quick hookups okay so it's an add-on so if someone had an ice bro an add-on so if someone had an ice bro an add-on so if someone had an ice bro already they could just yep you just get already they could just yep you just get already they could just yep you just get the chiller you're good to go tack it the chiller you're good to go tack it the chiller you're good to go tack it right on there okay okay how how cold right on there okay okay how how cold right on there okay okay how how cold will it maintain just with a chiller will it maintain just with a chiller will it maintain just with a chiller let's say if you didn't add ice and you let's say if you didn't add ice and you let's say if you didn't add ice and you put the chiller on what are we what are put the chiller on what are we what are put the chiller on what are we what are we talking yeah I mean you depending on we talking yeah I mean you depending on we talking yeah I mean you depending on the like depending on the climate and the like depending on the climate and the like depending on the climate and where you're at and right uh I mean I where you're at and right uh I mean I where you're at and right uh I mean I mean it'll take it down to 39 degrees oh mean it'll take it down to 39 degrees oh mean it'll take it down to 39 degrees oh awesome and fast and it will do it fast awesome and fast and it will do it fast awesome and fast and it will do it fast too right yeah and so with that and that too right yeah and so with that and that too right yeah and so with that and that with the filtration of course you still with the filtration of course you still with the filtration of course you still treat the water with the silver or treat the water with the silver or treat the water with the silver or copper but you have a filtration copper but you have a filtration copper but you have a filtration additionally so you're talking about additionally so you're talking about additionally so you're talking about extending the life of that water as well extending the life of that water as well extending the life of that water as well I would assume oh 100% yeah absolutely I would assume oh 100% yeah absolutely I would assume oh 100% yeah absolutely absolutely that's fantastic very

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absolutely that's fantastic very absolutely that's fantastic very exciting very exciting and so I mean exciting very exciting and so I mean exciting very exciting and so I mean just thinking about I mean your price just thinking about I mean your price just thinking about I mean your price point would still be lower than the next point would still be lower than the next point would still be lower than the next I would think the next oh yeah yeah I would think the next oh yeah yeah I would think the next oh yeah yeah absolutely absolutely absolutely absolutely yeah especially for your absolutely yeah especially for your absolutely yeah especially for your people who already have one uh they're people who already have one uh they're people who already have one uh they're just thinking about to add-on that's just thinking about to add-on that's just thinking about to add-on that's amazing that's great yeah I mean I'm a amazing that's great yeah I mean I'm a amazing that's great yeah I mean I'm a huge advocate for I mean our products huge advocate for I mean our products huge advocate for I mean our products are manufactured in the US um that's are manufactured in the US um that's are manufactured in the US um that's awesome and our our design on the awesome and our our design on the awesome and our our design on the chiller we did it all here in the US chiller we did it all here in the US chiller we did it all here in the US and I mean it's just like when you can and I mean it's just like when you can and I mean it's just like when you can control the supply chain and you're not control the supply chain and you're not control the supply chain and you're not you're not at the mercy of manufactur you're not at the mercy of manufactur you're not at the mercy of manufactur things just mercy of yeah things just mercy of yeah things just mercy of yeah exactly yeah you can just do you can do exactly yeah you can just do you can do exactly yeah you can just do you can do much greater work and for a longer and much greater work and for a longer and much greater work and for a longer and more sustainable more sustainable more sustainable time love that so I know you're in Ohio time love that so I know you're in Ohio time love that so I know you're in Ohio as you're lot of manufacturing up there as you're lot of manufacturing up there as you're lot of manufacturing up there as well it is yeah like 90% of it yeah as well it is yeah like 90% of it yeah as well it is yeah like 90% of it yeah gotcha that's awesome right in the gotcha that's awesome right in the gotcha that's awesome right in the Heartland right right there that's right Heartland right right there that's right Heartland right right there that's right yeah Midwest coming out of Ohio yeah

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yeah Midwest coming out of Ohio yeah yeah Midwest coming out of Ohio yeah exactly exactly I mean Rogue uh is up exactly exactly I mean Rogue uh is up exactly exactly I mean Rogue uh is up there I mean they this great uh there I mean they this great uh there I mean they this great uh production of American production coming production of American production coming production of American production coming out of Ohio that's awesome what a great out of Ohio that's awesome what a great out of Ohio that's awesome what a great culture and it's great that you're doing culture and it's great that you're doing culture and it's great that you're doing that with for the us because I mean that with for the us because I mean that with for the us because I mean that's really what we're what we need to that's really what we're what we need to that's really what we're what we need to come back to like said that's real come back to like said that's real come back to like said that's real sustainability not shipping things sustainability not shipping things sustainability not shipping things across the world yeah absolutely yeah across the world yeah absolutely yeah across the world yeah absolutely yeah manufacturer in country 100% yeah that's manufacturer in country 100% yeah that's manufacturer in country 100% yeah that's that's true sustainability because any that's true sustainability because any that's true sustainability because any any any cost is going back into your own any any cost is going back into your own any any cost is going back into your own country correct I it's just just all the country correct I it's just just all the country correct I it's just just all the way around it's better uh wow that's way around it's better uh wow that's way around it's better uh wow that's fantastic Wyatt um well definitely well fantastic Wyatt um well definitely well fantastic Wyatt um well definitely well I think everybody would be looking I think everybody would be looking I think everybody would be looking forward to that as well that Innovation forward to that as well that Innovation forward to that as well that Innovation man I I man I I man I I really appreciate you sharing that with really appreciate you sharing that with really appreciate you sharing that with us I know it's probably like a sneak us I know it's probably like a sneak us I know it's probably like a sneak thing you're not really letting out thing you're not really letting out thing you're not really letting out because I hav't heard much about that at because I hav't heard much about that at because I hav't heard much about that at all but I really want to get into your all but I really want to get into your all but I really want to get into your story uh what led you to icebo because I

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story uh what led you to icebo because I story uh what led you to icebo because I know this is not something You' been know this is not something You' been know this is not something You' been this is a fairly you know thing new this is a fairly you know thing new this is a fairly you know thing new thing for most people over the last four thing for most people over the last four thing for most people over the last four or five years uh at most uh but what led or five years uh at most uh but what led or five years uh at most uh but what led you to this and when when did you make you to this and when when did you make you to this and when when did you make that that that transition okay so it was I I made the transition okay so it was I I made the transition okay so it was I I made the transition at the end of transition at the end of transition at the end of 2017 but there was a lot that happened 2017 but there was a lot that happened 2017 but there was a lot that happened before that like I mentioned earlier in before that like I mentioned earlier in before that like I mentioned earlier in the podcast I struggled horribly with the podcast I struggled horribly with the podcast I struggled horribly with anxiety and depression um I had a very survivalism this corporate ladder I was survivalism this corporate ladder I was selling corporate Jets I was helping uh selling corporate Jets I was helping uh selling corporate Jets I was helping uh people just buy and sell their Jets and people just buy and sell their Jets and people just buy and sell their Jets and it was a very niche market and uh very it was a very niche market and uh very it was a very niche market and uh very it wasn't it wasn't it's not a super it wasn't it wasn't it's not a super it wasn't it wasn't it's not a super common industry although it's large uh common industry although it's large uh common industry although it's large uh but like the corporate jet brokerage but like the corporate jet brokerage but like the corporate jet brokerage world is extremely competitive very cut world is extremely competitive very cut world is extremely competitive very cut throw you have a great deal one day and throw you have a great deal one day and throw you have a great deal one day and then it falls apart by the next day and then it falls apart by the next day and then it falls apart by the next day and then it it's just like it's just the

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then it it's just like it's just the then it it's just like it's just the wild west uh for sure and it's not wild west uh for sure and it's not wild west uh for sure and it's not regulated by the way which is wild like regulated by the way which is wild like regulated by the way which is wild like if you think about it these airplanes if you think about it these airplanes if you think about it these airplanes are crossing different countries and are crossing different countries and are crossing different countries and borders like who regulates those borders like who regulates those borders like who regulates those transactions it's the the lawyers and transactions it's the the lawyers and transactions it's the the lawyers and the buyers and sellers like those are the buyers and sellers like those are the buyers and sellers like those are the people that put the deals together the people that put the deals together the people that put the deals together so you're dealing with like just a very so you're dealing with like just a very so you're dealing with like just a very different clientele and whoever has the different clientele and whoever has the different clientele and whoever has the loudest bark and the most money wins um loudest bark and the most money wins um loudest bark and the most money wins um and it was it was just like it did not and it was it was just like it did not and it was it was just like it did not help my that industry did not help my help my that industry did not help my help my that industry did not help my anx anxiety although like there were anx anxiety although like there were anx anxiety although like there were parts of it that I was really good at uh parts of it that I was really good at uh parts of it that I was really good at uh just because I I grew up always having just because I I grew up always having just because I I grew up always having to like really grind and like hustle and to like really grind and like hustle and to like really grind and like hustle and um so like sales and then getting into um so like sales and then getting into um so like sales and then getting into luxury sales like before that I was luxury sales like before that I was luxury sales like before that I was selling art and sculptures uh which is selling art and sculptures uh which is selling art and sculptures uh which is also another story um but I I was just also another story um but I I was just also another story um but I I was just good at the sales piece and building

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good at the sales piece and building good at the sales piece and building those relationships um but it was just those relationships um but it was just those relationships um but it was just like it was just too much um I also got like it was just too much um I also got like it was just too much um I also got into some real estate at the time so I into some real estate at the time so I into some real estate at the time so I was just like climbing the ladder as was just like climbing the ladder as was just like climbing the ladder as fast as I could um and I I hit this like fast as I could um and I I hit this like fast as I could um and I I hit this like burnout point in my early 20s where the burnout point in my early 20s where the burnout point in my early 20s where the anxiety was peaked I was at the end of anxiety was peaked I was at the end of anxiety was peaked I was at the end of my rope and it sounds kind of dramatic my rope and it sounds kind of dramatic my rope and it sounds kind of dramatic but it also was dramatic like it was but it also was dramatic like it was but it also was dramatic like it was very hard on my wife and I um and we had very hard on my wife and I um and we had very hard on my wife and I um and we had uh a new baby at the time and I just I uh a new baby at the time and I just I uh a new baby at the time and I just I was not showing up how I wanted to as a was not showing up how I wanted to as a was not showing up how I wanted to as a man for myself for my wife and I got to man for myself for my wife and I got to man for myself for my wife and I got to this I I just got to this point where I this I I just got to this point where I this I I just got to this point where I I needed something else and right around I needed something else and right around I needed something else and right around that time I walked into the gym I was that time I walked into the gym I was that time I walked into the gym I was extremely sick I had gotten back from extremely sick I had gotten back from extremely sick I had gotten back from Mexico um and I was really sick from Mexico um and I was really sick from Mexico um and I was really sick from that trip and I thought if I could just that trip and I thought if I could just that trip and I thought if I could just get my blood moving like I I'll feel get my blood moving like I I'll feel get my blood moving like I I'll feel better and I walked into this gym and better and I walked into this gym and better and I walked into this gym and this guy told me how awful I looked and this guy told me how awful I looked and this guy told me how awful I looked and like you could see it on my face like I

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like you could see it on my face like I like you could see it on my face like I I looked awful I looked like I had I looked awful I looked like I had I looked awful I looked like I had anxiety someone who knew you I'm assume anxiety someone who knew you I'm assume anxiety someone who knew you I'm assume no they did not know me they did not no they did not know me they did not no they did not know me they did not know me oh no so it wasn't like they know me oh no so it wasn't like they know me oh no so it wasn't like they were comparing it to what you they were comparing it to what you they were comparing it to what you they usually see you as it just you just usually see you as it just you just usually see you as it just you just walked in and you looked so bad that walked in and you looked so bad that walked in and you looked so bad that some stranger told you you look yeah some stranger told you you look yeah some stranger told you you look yeah like I look sick you know it's like I I like I look sick you know it's like I I like I look sick you know it's like I I look sick and this guy was like like look sick and this guy was like like look sick and this guy was like like this guy was like like caring enough to this guy was like like caring enough to this guy was like like caring enough to be like dude you don't look well you be like dude you don't look well you be like dude you don't look well you need to go do an a cold shower and a need to go do an a cold shower and a need to go do an a cold shower and a breathing exercise because I would say breathing exercise because I would say breathing exercise because I would say like I didn't look like like like I like I didn't look like like like I like I didn't look like like like I looked like I had anxiety I looked looked like I had anxiety I looked looked like I had anxiety I looked nervous and I look you know that anxious nervous and I look you know that anxious nervous and I look you know that anxious like energy I was just like admitting like energy I was just like admitting like energy I was just like admitting that in life um so I was reluctant and I that in life um so I was reluctant and I that in life um so I was reluctant and I was a little offended but I went home was a little offended but I went home was a little offended but I went home and I took the cold and I took the cold and I took the cold shower and I felt so good after that shower and I felt so good after that shower and I felt so good after that cold shower I felt so present in the cold shower I felt so present in the cold shower I felt so present in the moment I wasn't ruminating about the moment I wasn't ruminating about the moment I wasn't ruminating about the past or the future I wasn't I was just past or the future I wasn't I was just past or the future I wasn't I was just in the present moment and it I I always

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in the present moment and it I I always in the present moment and it I I always liken it to that you know when you get a liken it to that you know when you get a liken it to that you know when you get a head cold and you're like sick for five head cold and you're like sick for five head cold and you're like sick for five to seven days and then you start feeling to seven days and then you start feeling to seven days and then you start feeling better and you're like oh I forgot what better and you're like oh I forgot what better and you're like oh I forgot what it felt like to feel good like it feels it felt like to feel good like it feels it felt like to feel good like it feels good to feel good it was that moment I good to feel good it was that moment I good to feel good it was that moment I was like oh my word the present moment was like oh my word the present moment was like oh my word the present moment feels right and feels good and so I just feels right and feels good and so I just feels right and feels good and so I just kept coming back to the cold showers and kept coming back to the cold showers and kept coming back to the cold showers and over over over time um my wife was the first to call it time um my wife was the first to call it time um my wife was the first to call it out she's like you're so much more out she's like you're so much more out she's like you're so much more patient in life um and I was like I feel patient in life um and I was like I feel patient in life um and I was like I feel more patient and like my like I said more patient and like my like I said more patient and like my like I said earlier my attitude just started earlier my attitude just started earlier my attitude just started improving tremendously now it wasn't improving tremendously now it wasn't improving tremendously now it wasn't like my anxiety just dissipated like it like my anxiety just dissipated like it like my anxiety just dissipated like it was still a journey but it gave me a was still a journey but it gave me a was still a journey but it gave me a tool that was tool that was tool that was quantifiable and over time like I I I quantifiable and over time like I I I quantifiable and over time like I I I don't say for years now I haven't don't say for years now I haven't don't say for years now I haven't struggled with anxiety uh now maybe struggled with anxiety uh now maybe struggled with anxiety uh now maybe there's moments where I might feel there's moments where I might feel there's moments where I might feel anxious about something right but like anxious about something right but like anxious about something right but like the the lifestyle of living in the the lifestyle of living in the the lifestyle of living in anxiety and and even depression like

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anxiety and and even depression like anxiety and and even depression like that has been years and years it feels that has been years and years it feels that has been years and years it feels like another lifetime ago and the number like another lifetime ago and the number like another lifetime ago and the number one thing I attribute it to is just one thing I attribute it to is just one thing I attribute it to is just consistency in the cold it gave me a consistency in the cold it gave me a consistency in the cold it gave me a mental and emotional resiliency it mental and emotional resiliency it mental and emotional resiliency it helped me improve my mood and my helped me improve my mood and my helped me improve my mood and my attitude so I kind of I kind of jump attitude so I kind of I kind of jump attitude so I kind of I kind of jump like so I'm jumping around here but I I like so I'm jumping around here but I I like so I'm jumping around here but I I just had this life-changing effect from just had this life-changing effect from just had this life-changing effect from cold therapy and I realized the cold therapy and I realized the cold therapy and I realized the trajectory that I was on and the life trajectory that I was on and the life trajectory that I was on and the life that I was creating wasn't the kind of that I was creating wasn't the kind of that I was creating wasn't the kind of sustainability and emotional wellness sustainability and emotional wellness sustainability and emotional wellness and support that I needed in life so I and support that I needed in life so I and support that I needed in life so I told my wife that like I'm I'm I'm gonna told my wife that like I'm I'm I'm gonna told my wife that like I'm I'm I'm gonna go share the power of cold and create go share the power of cold and create go share the power of cold and create this company I threw in the towel on this company I threw in the towel on this company I threw in the towel on Aviation I walked away from some deals I Aviation I walked away from some deals I Aviation I walked away from some deals I was working on like it was a it was a was working on like it was a it was a was working on like it was a it was a big moment of cutting the parachute CT big moment of cutting the parachute CT big moment of cutting the parachute CT and just jumping and then building the and just jumping and then building the and just jumping and then building the airplane as as I was flying it you know airplane as as I was flying it you know airplane as as I was flying it you know like it was that it was very much that like it was that it was very much that like it was that it was very much that and that would now at the time we were and that would now at the time we were and that would now at the time we were living in just outside of Denver

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living in just outside of Denver living in just outside of Denver Colorado uh and where I was I was born Colorado uh and where I was I was born Colorado uh and where I was I was born and raised in Colorado love love the and raised in Colorado love love the and raised in Colorado love love the mountains but in order to sustainably mountains but in order to sustainably mountains but in order to sustainably build the business both personally and build the business both personally and build the business both personally and um and then also for the company itself um and then also for the company itself um and then also for the company itself like we had to get to a place where like we had to get to a place where like we had to get to a place where manufacturing was a lot stronger and manufacturing was a lot stronger and manufacturing was a lot stronger and affordable and there's very little affordable and there's very little affordable and there's very little manufacturing happening uh at scale in manufacturing happening uh at scale in manufacturing happening uh at scale in Colorado so it was just important to get Colorado so it was just important to get Colorado so it was just important to get out here to Ohio so I picked up my out here to Ohio so I picked up my out here to Ohio so I picked up my family and we moved across the country family and we moved across the country family and we moved across the country my wife was eight months pregnant so my wife was eight months pregnant so my wife was eight months pregnant so like we invested everything into ice like we invested everything into ice like we invested everything into ice Barrel like yeah I went I basically at Barrel like yeah I went I basically at Barrel like yeah I went I basically at the time I went broke doing it I took the time I went broke doing it I took the time I went broke doing it I took all of our life savings dumped it into all of our life savings dumped it into all of our life savings dumped it into the company and uh it was extremely the company and uh it was extremely the company and uh it was extremely scary uh plus all the personal and scary uh plus all the personal and scary uh plus all the personal and emotional investment as well like like emotional investment as well like like emotional investment as well like like just Pro tip here I do not recommend just Pro tip here I do not recommend just Pro tip here I do not recommend moving your wife across country at eight

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moving your wife across country at eight moving your wife across country at eight months pregnant I think not a not a months pregnant I think not a not a months pregnant I think not a not a great idea no there there was a lot of great idea no there there was a lot of great idea no there there was a lot of investment in this um yeah but we we investment in this um yeah but we we investment in this um yeah but we we made it through and uh I'm just made it through and uh I'm just made it through and uh I'm just extremely like blessed and humbled by extremely like blessed and humbled by extremely like blessed and humbled by how the company has grown and how fast how the company has grown and how fast how the company has grown and how fast it's grown we we have roughly like 20 it's grown we we have roughly like 20 it's grown we we have roughly like 20 full-time employees uh plus a ton of uh full-time employees uh plus a ton of uh full-time employees uh plus a ton of uh contractors and we calculated by the contractors and we calculated by the contractors and we calculated by the time an ice barel gets made to the time time an ice barel gets made to the time time an ice barel gets made to the time it gets delivered to the customer it gets delivered to the customer it gets delivered to the customer there's like 75 people overall from there's like 75 people overall from there's like 75 people overall from accounting and everything that like that accounting and everything that like that accounting and everything that like that flows through and we're manufacturing flows through and we're manufacturing flows through and we're manufacturing about 500 ice barrels a week like it's about 500 ice barrels a week like it's about 500 ice barrels a week like it's just it's incredible wow yeah that's a just it's incredible wow yeah that's a just it's incredible wow yeah that's a pretty good clip there for a that's for pretty good clip there for a that's for pretty good clip there for a that's for a project that you pulled the rip corn a project that you pulled the rip corn a project that you pulled the rip corn on and jumped I mean that's amazing yeah on and jumped I mean that's amazing yeah on and jumped I mean that's amazing yeah was 2000 when did you actually uh do was 2000 when did you actually uh do was 2000 when did you actually uh do that make that leap yeah so into 2007 that make that leap yeah so into 2007 that make that leap yeah so into 2007 was like getting the company set up and

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was like getting the company set up and was like getting the company set up and getting things organized 2018 was our getting things organized 2018 was our getting things organized 2018 was our product Innovation year once we had a product Innovation year once we had a product Innovation year once we had a viable product viable product viable product 2019 really started cranking on sales 2019 really started cranking on sales 2019 really started cranking on sales moved to Ohio 2020 hit it was actually moved to Ohio 2020 hit it was actually moved to Ohio 2020 hit it was actually good for the business and we just grew good for the business and we just grew good for the business and we just grew exponentially 2021 we 10x the business exponentially 2021 we 10x the business exponentially 2021 we 10x the business which was wild 2022 we 5x the business which was wild 2022 we 5x the business which was wild 2022 we 5x the business and then I mean all of what we did in and then I mean all of what we did in and then I mean all of what we did in 2022 we've already done and more just 2022 we've already done and more just 2022 we've already done and more just this year alone so I mean it has just this year alone so I mean it has just this year alone so I mean it has just been like exponential growth I I I keep been like exponential growth I I I keep been like exponential growth I I I keep telling everybody a month feels like a telling everybody a month feels like a telling everybody a month feels like a quarter and a quarter feels like a year quarter and a quarter feels like a year quarter and a quarter feels like a year like it's just crazy that's amazing yeah like it's just crazy that's amazing yeah like it's just crazy that's amazing yeah yeah would imagine with everybody yeah would imagine with everybody yeah would imagine with everybody staying home and people were either staying home and people were either staying home and people were either people were thinking about their health people were thinking about their health people were thinking about their health or they were thinking about I mean I saw or they were thinking about I mean I saw or they were thinking about I mean I saw two types of people there were people two types of people there were people two types of people there were people thinking about their health and doing thinking about their health and doing thinking about their health and doing more and fixing up their homes and more and fixing up their homes and more and fixing up their homes and spending more time on their health or spending more time on their health or spending more time on their health or there were people who just were ordering there were people who just were ordering there were people who just were ordering more door Dash and eating more pizza and more door Dash and eating more pizza and more door Dash and eating more pizza and ice cream and not going anywhere so and ice cream and not going anywhere so and ice cream and not going anywhere so and it sounds like the people who were were

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it sounds like the people who were were it sounds like the people who were were focused on their health and and focused on their health and and focused on their health and and realizing okay working from home I'm realizing okay working from home I'm realizing okay working from home I'm going to be more you know doing more going to be more you know doing more going to be more you know doing more here let's make this much more of a here let's make this much more of a here let's make this much more of a enjoyable environment they they found enjoyable environment they they found enjoyable environment they they found your product and that was a real benefit your product and that was a real benefit your product and that was a real benefit for your your company I mean that's for your your company I mean that's for your your company I mean that's fantastic I mean great timing for you fantastic I mean great timing for you fantastic I mean great timing for you yeah I mean it's I think a lot of people yeah I mean it's I think a lot of people yeah I mean it's I think a lot of people also started taking their health really also started taking their health really also started taking their health really seriously exactly and they wanted to seriously exactly and they wanted to seriously exactly and they wanted to figure out um figure out um figure out um what what's the term uh like a proactive what what's the term uh like a proactive what what's the term uh like a proactive approach to their health like instead of approach to their health like instead of approach to their health like instead of how do I get better yeah exactly like how do I get better yeah exactly like how do I get better yeah exactly like how do I avoid getting sick you know how how do I avoid getting sick you know how how do I avoid getting sick you know how can I boost my immune system so yeah it can I boost my immune system so yeah it can I boost my immune system so yeah it was it was was it was was it was tremendous yeah there's I mean there's tremendous yeah there's I mean there's tremendous yeah there's I mean there's the the cold we didn't even mention this the the cold we didn't even mention this the the cold we didn't even mention this with the cold shock there's cold shock with the cold shock there's cold shock with the cold shock there's cold shock proteins right that get released into proteins right that get released into proteins right that get released into your system that that really create that your system that that really create that your system that that really create that resilience and immune boost I mean uh if resilience and immune boost I mean uh if resilience and immune boost I mean uh if if anyone saw that that if anyone saw that that if anyone saw that that Disney production with Chris himsworth

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Disney production with Chris himsworth Disney production with Chris himsworth when he did uh it it was called when he did uh it it was called when he did uh it it was called Limitless and he's out there in the cold Limitless and he's out there in the cold Limitless and he's out there in the cold they kind of got into the benefits of they kind of got into the benefits of they kind of got into the benefits of the of the he's surfing in like Iceland the of the he's surfing in like Iceland the of the he's surfing in like Iceland or something or Greenland and he's out or something or Greenland and he's out or something or Greenland and he's out in the cold but they got into the in the cold but they got into the in the cold but they got into the benefits of that and and and all the benefits of that and and and all the benefits of that and and and all the longevity benefits it's it's really uh longevity benefits it's it's really uh longevity benefits it's it's really uh again something that were this not part again something that were this not part again something that were this not part of most people's routine and yes EAS of most people's routine and yes EAS of most people's routine and yes EAS added it's easily put into your routine added it's easily put into your routine added it's easily put into your routine and the benefits are exponential but and the benefits are exponential but and the benefits are exponential but you're not going to you can't replace it you're not going to you can't replace it you're not going to you can't replace it like you cannot replace there's no like you cannot replace there's no like you cannot replace there's no substitute for cold therapy in other substitute for cold therapy in other substitute for cold therapy in other areas over life it's not exercise is areas over life it's not exercise is areas over life it's not exercise is going to replace coold therapy heat going to replace coold therapy heat going to replace coold therapy heat isn't the opposite it's good it's good isn't the opposite it's good it's good isn't the opposite it's good it's good to combine with it but doesn't replace to combine with it but doesn't replace to combine with it but doesn't replace what coold therapy does and so yeah what coold therapy does and so yeah what coold therapy does and so yeah that's it's that's fantastic I think that's it's that's fantastic I think that's it's that's fantastic I think your timing your timing your timing that's was is pretty amazing I'm I'm

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that's was is pretty amazing I'm I'm that's was is pretty amazing I'm I'm very happy for you that you had those very happy for you that you had those very happy for you that you had those kind of that kind of growth because I I kind of that kind of growth because I I kind of that kind of growth because I I would imagine like you said at first would imagine like you said at first would imagine like you said at first moving pregnant white taking the risk moving pregnant white taking the risk moving pregnant white taking the risk with life savings moving to a new state with life savings moving to a new state with life savings moving to a new state doing something you'd never done before doing something you'd never done before doing something you'd never done before trying to produce a product I mean you trying to produce a product I mean you trying to produce a product I mean you talking about talking about talking about stress man it wasn't it wasn't easy it stress man it wasn't it wasn't easy it stress man it wasn't it wasn't easy it wasn't easy um and also like the other wasn't easy um and also like the other wasn't easy um and also like the other part which I think I I just laugh at it part which I think I I just laugh at it part which I think I I just laugh at it now but we had crazy resistance from now but we had crazy resistance from now but we had crazy resistance from some of the larger voices that were some of the larger voices that were some of the larger voices that were already kind of dabbling in cold therapy already kind of dabbling in cold therapy already kind of dabbling in cold therapy at the time so a lot of people that I at the time so a lot of people that I at the time so a lot of people that I kind of like looked up to that maybe had kind of like looked up to that maybe had kind of like looked up to that maybe had like fed cold therapy they didn't like like fed cold therapy they didn't like like fed cold therapy they didn't like the idea of anybody creating any the idea of anybody creating any the idea of anybody creating any products in this space and again at the products in this space and again at the products in this space and again at the time that I started there was only a time that I started there was only a time that I started there was only a company out of Australia that was doing company out of Australia that was doing company out of Australia that was doing some like B2B sales around ice baths some like B2B sales around ice baths some like B2B sales around ice baths everybody else was just using the everybody else was just using the everybody else was just using the standard horse trough so so it was like standard horse trough so so it was like standard horse trough so so it was like oh really so basically just people oh really so basically just people oh really so basically just people dumping ice in a horse Tross which I've

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dumping ice in a horse Tross which I've dumping ice in a horse Tross which I've done it doesn't it's not great in the done it doesn't it's not great in the done it doesn't it's not great in the summer in Tennessee I can tell you that summer in Tennessee I can tell you that summer in Tennessee I can tell you that yeah you got about 10 minutes yeah there yeah you got about 10 minutes yeah there yeah you got about 10 minutes yeah there you go yeah that's uh okay so and they you go yeah that's uh okay so and they you go yeah that's uh okay so and they were critical of a product made that were critical of a product made that were critical of a product made that easier yeah hyper critical actually and easier yeah hyper critical actually and easier yeah hyper critical actually and so it was it was hard to overcome like so it was it was hard to overcome like so it was it was hard to overcome like there was just in the beginning there there was just in the beginning there there was just in the beginning there was very very little support but and was very very little support but and was very very little support but and that's not that's not uncommon I think that's not that's not uncommon I think that's not that's not uncommon I think when you're innovating a new space but when you're innovating a new space but when you're innovating a new space but then as the company and the brand then as the company and the brand then as the company and the brand started growing those so same people started growing those so same people started growing those so same people then became some of our biggest then became some of our biggest then became some of our biggest cheerleaders uh and Advocates uh which cheerleaders uh and Advocates uh which cheerleaders uh and Advocates uh which was crazy to see coming around full was crazy to see coming around full was crazy to see coming around full circle but um I'm just I'm I am a big circle but um I'm just I'm I am a big circle but um I'm just I'm I am a big advocate for like resistance in life advocate for like resistance in life advocate for like resistance in life like it just makes us so much stronger like it just makes us so much stronger like it just makes us so much stronger and I I I kept thinking at the time like and I I I kept thinking at the time like and I I I kept thinking at the time like every time somebody would say something every time somebody would say something every time somebody would say something negative or there would be some kind of negative or there would be some kind of negative or there would be some kind of doubt creeping in it just fueled my doubt creeping in it just fueled my doubt creeping in it just fueled my Innovation how can I make the this Innovation how can I make the this Innovation how can I make the this product so that they fall in love with product so that they fall in love with product so that they fall in love with it like if I can win them I can win

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it like if I can win them I can win it like if I can win them I can win anybody and so that like heavily drove anybody and so that like heavily drove anybody and so that like heavily drove me and pushed me in the Innovation and me and pushed me in the Innovation and me and pushed me in the Innovation and like I mean like there were just so many like I mean like there were just so many like I mean like there were just so many moments where it was just like just like moments where it was just like just like moments where it was just like just like a punch in the gut and having to like a punch in the gut and having to like a punch in the gut and having to like just you know pick ourselves back up and just you know pick ourselves back up and just you know pick ourselves back up and and keep going and keep telling my wife and keep going and keep telling my wife and keep going and keep telling my wife one day this is gonna work out like I one day this is gonna work out like I one day this is gonna work out like I promise those can be tough conversations promise those can be tough conversations promise those can be tough conversations I I know I know especially you're having I I know I know especially you're having I I know I know especially you're having kids and everything else they just kids and everything else they just kids and everything else they just already feel there's a vulnerability already feel there's a vulnerability already feel there's a vulnerability there but that's that's awesome you guys there but that's that's awesome you guys there but that's that's awesome you guys came out on the other side I mean that came out on the other side I mean that came out on the other side I mean that that had to be tough to have people you that had to be tough to have people you that had to be tough to have people you would hope would endorse you who are all would hope would endorse you who are all would hope would endorse you who are all about what you're trying you're trying about what you're trying you're trying about what you're trying you're trying to make it easier for more people but to make it easier for more people but to make it easier for more people but more accessible like you more accessible like you more accessible like you said and to have those people come out said and to have those people come out said and to have those people come out and be and be and be critical I I can't imagine that was kind critical I I can't imagine that was kind critical I I can't imagine that was kind of a slap just the opposite effect you of a slap just the opposite effect you of a slap just the opposite effect you were you were were you were were you were expecting exactly wow expecting exactly wow expecting exactly wow wow well you've definitely come out on wow well you've definitely come out on wow well you've definitely come out on the other side uh with like you said

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the other side uh with like you said the other side uh with like you said with production 10 Xing and then five with production 10 Xing and then five with production 10 Xing and then five times a year after that and that's times a year after that and that's times a year after that and that's that's amazing uh wow and that is some that's amazing uh wow and that is some that's amazing uh wow and that is some resilience to come up from the from the resilience to come up from the from the resilience to come up from the from the ground up was something that you'd never ground up was something that you'd never ground up was something that you'd never you gotone from a cold shower to you gotone from a cold shower to you gotone from a cold shower to creating a product yeah and a cold creating a product yeah and a cold creating a product yeah and a cold shower doesn't compare I doesn't even I shower doesn't compare I doesn't even I shower doesn't compare I doesn't even I mean I can't especially even in mean I can't especially even in mean I can't especially even in Tennessee you know I can't get for get Tennessee you know I can't get for get Tennessee you know I can't get for get about it in the summer the the tap about it in the summer the the tap about it in the summer the the tap Waters maybe maybe in the high in the Waters maybe maybe in the high in the Waters maybe maybe in the high in the low 60s right yeah and in the winter it low 60s right yeah and in the winter it low 60s right yeah and in the winter it might get down in the 50s at the coldest might get down in the 50s at the coldest might get down in the 50s at the coldest you can't get below 54 I think the you can't get below 54 I think the you can't get below 54 I think the recommended amount why isn't the recommended amount why isn't the recommended amount why isn't the recommended level is to be below 54 recommended level is to be below 54 recommended level is to be below 54 degrees for effect yeah so it it also I degrees for effect yeah so it it also I degrees for effect yeah so it it also I would yes directionally yes uh some would yes directionally yes uh some would yes directionally yes uh some climates though like an example would be climates though like an example would be climates though like an example would be C some people's physiology is different C some people's physiology is different C some people's physiology is different in hotter climates so they can actually in hotter climates so they can actually in hotter climates so they can actually get those same benefits at around 60° get those same benefits at around 60° get those same benefits at around 60° where other people um yeah they need to

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where other people um yeah they need to where other people um yeah they need to drive the temperature down a little bit drive the temperature down a little bit drive the temperature down a little bit more but like people's like natural body more but like people's like natural body more but like people's like natural body temperatures are higher like in the temperatures are higher like in the temperatures are higher like in the South and in like Florida and so like 60 South and in like Florida and so like 60 South and in like Florida and so like 60 degrees in Florida probably feels like degrees in Florida probably feels like degrees in Florida probably feels like 50 degrees here in Ohio you know what I 50 degrees here in Ohio you know what I 50 degrees here in Ohio you know what I mean for sure so yeah but directionally mean for sure so yeah but directionally mean for sure so yeah but directionally yeah that's correct okay but you're yeah that's correct okay but you're yeah that's correct okay but you're saying the effect could be relative to saying the effect could be relative to saying the effect could be relative to what the person's used to yeah we just what the person's used to yeah we just what the person's used to yeah we just say under 60° get under 60° and that's a say under 60° get under 60° and that's a say under 60° get under 60° and that's a great starting point and as you build up great starting point and as you build up great starting point and as you build up a tolerance try to get it at under 50° a tolerance try to get it at under 50° a tolerance try to get it at under 50° gotcha under 50 is the goal yeah to get gotcha under 50 is the goal yeah to get gotcha under 50 is the goal yeah to get those long those all of the effects all those long those all of the effects all those long those all of the effects all the benefits yeah correct so you're the benefits yeah correct so you're the benefits yeah correct so you're really lucky you hear people say wait really lucky you hear people say wait really lucky you hear people say wait till you get that shiver so he's like till you get that shiver so he's like till you get that shiver so he's like you're trying to lower your Core Body you're trying to lower your Core Body you're trying to lower your Core Body temp yeah correct soon as you start temp yeah correct soon as you start temp yeah correct soon as you start shivering that's a great indicator that shivering that's a great indicator that shivering that's a great indicator that it's time to end the session um okay and it's time to end the session um okay and it's time to end the session um okay and that's a little bit different for that's a little bit different for that's a little bit different for everybody there are some people that everybody there are some people that everybody there are some people that have really good have really good have really good um mind over matter and they'll stay off um mind over matter and they'll stay off um mind over matter and they'll stay off shivering for probably longer than they

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shivering for probably longer than they shivering for probably longer than they should so it's not about fighting it should so it's not about fighting it should so it's not about fighting it just kind of surrender to the water ice just kind of surrender to the water ice just kind of surrender to the water ice water discriminates against no man it's water discriminates against no man it's water discriminates against no man it's cold right let it be cold respect it and cold right let it be cold respect it and cold right let it be cold respect it and let the body do what it naturally wants let the body do what it naturally wants let the body do what it naturally wants to do and when that shiver takes place to do and when that shiver takes place to do and when that shiver takes place don't try and fight it just like that's don't try and fight it just like that's don't try and fight it just like that's the time to end the session what do you the time to end the session what do you the time to end the session what do you usually recommend as far as I know most usually recommend as far as I know most usually recommend as far as I know most people you know you want to start at people you know you want to start at people you know you want to start at like okay try to get 30 seconds then 2 like okay try to get 30 seconds then 2 like okay try to get 30 seconds then 2 minutes but what is the typical time minutes but what is the typical time minutes but what is the typical time frame of a goal to You' say for daily frame of a goal to You' say for daily frame of a goal to You' say for daily use would be ideal for most people yeah use would be ideal for most people yeah use would be ideal for most people yeah it's there's probably a lot of varying it's there's probably a lot of varying it's there's probably a lot of varying opinions in this an example would be opinions in this an example would be opinions in this an example would be even like Dr huberman says you need like even like Dr huberman says you need like even like Dr huberman says you need like 12 minutes in the cold a week to get 12 minutes in the cold a week to get 12 minutes in the cold a week to get benefits which is not very much right benefits which is not very much right benefits which is not very much right that's less than two minutes a day five that's less than two minutes a day five that's less than two minutes a day five days a week um days a week um days a week um so yeah I mean anywhere from two to so yeah I mean anywhere from two to so yeah I mean anywhere from two to three minutes uh I personally take my three minutes uh I personally take my three minutes uh I personally take my ice baths in the evening uh I've been ice baths in the evening uh I've been ice baths in the evening uh I've been doing a lot of contrast therapy so I'll

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doing a lot of contrast therapy so I'll doing a lot of contrast therapy so I'll go into the sauna and then the ice bath go into the sauna and then the ice bath go into the sauna and then the ice bath and I'll do rounds of that um I mean for and I'll do rounds of that um I mean for and I'll do rounds of that um I mean for for for me a three to four minute ice for for me a three to four minute ice for for me a three to four minute ice bath after a sauna session is is like a bath after a sauna session is is like a bath after a sauna session is is like a solid Place uh but there were times uh solid Place uh but there were times uh solid Place uh but there were times uh especially early on where I would do especially early on where I would do especially early on where I would do like the 11 12 minute ice baths and um I like the 11 12 minute ice baths and um I like the 11 12 minute ice baths and um I actually documented my first 100 days of actually documented my first 100 days of actually documented my first 100 days of ice baths in a barrel and I started and ice baths in a barrel and I started and ice baths in a barrel and I started and it was when I started documenting it it it was when I started documenting it it it was when I started documenting it it was in the winter time and so like it was in the winter time and so like it was in the winter time and so like it was like breaking up the ice and yeah was like breaking up the ice and yeah was like breaking up the ice and yeah it's pretty it's pretty it's pretty wild wow so I knew you documented like wild wow so I knew you documented like wild wow so I knew you documented like your effect what you were feeling from your effect what you were feeling from your effect what you were feeling from it the the benefit I filmed it I filmed it the the benefit I filmed it I filmed it the the benefit I filmed it I filmed it and uh yeah I videoed the whole thing it and uh yeah I videoed the whole thing it and uh yeah I videoed the whole thing um it was super interesting it's crazy um it was super interesting it's crazy um it was super interesting it's crazy to look back on too I'm sure yeah I'm to look back on too I'm sure yeah I'm to look back on too I'm sure yeah I'm sure there's some some good data in sure there's some some good data in sure there's some some good data in there uh that's that's fantastic so but there uh that's that's fantastic so but there uh that's that's fantastic so but so ideally said three to five minutes so ideally said three to five minutes so ideally said three to five minutes for most people to get the generally for most people to get the generally for most people to get the generally speaking get the most the benefit I hear

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speaking get the most the benefit I hear speaking get the most the benefit I hear a lot of people do it say they do it in a lot of people do it say they do it in a lot of people do it say they do it in the morning and it kind of helps them the morning and it kind of helps them the morning and it kind of helps them wake up and get going it's 100% I've wake up and get going it's 100% I've wake up and get going it's 100% I've done that as well I was definitely part done that as well I was definitely part done that as well I was definitely part of the 5 AM club for a long time I have of the 5 AM club for a long time I have of the 5 AM club for a long time I have three kids now so like any sleep I can three kids now so like any sleep I can three kids now so like any sleep I can get is great I get it yeah we have four get is great I get it yeah we have four get is great I get it yeah we have four for yeah you get it mine are older of for yeah you get it mine are older of for yeah you get it mine are older of one young one still who's not not as one young one still who's not not as one young one still who's not not as young as probably yours but I get it young as probably yours but I get it young as probably yours but I get it like that sleep become very precious oh like that sleep become very precious oh like that sleep become very precious oh yeah we're definitely at the stage where yeah we're definitely at the stage where yeah we're definitely at the stage where sleep is a valued commodity in our house sleep is a valued commodity in our house sleep is a valued commodity in our house MH so I'm no longer part of the 5:00 MH so I'm no longer part of the 5:00 MH so I'm no longer part of the 5:00 a.m. club but uh the morning ice bath is a.m. club but uh the morning ice bath is a.m. club but uh the morning ice bath is a great way to start the day yeah yeah a great way to start the day yeah yeah a great way to start the day yeah yeah and if it's three to five and if it's three to five and if it's three to five minutes I mean come on that's like it minutes I mean come on that's like it minutes I mean come on that's like it takes a long to brew coffee so I think takes a long to brew coffee so I think takes a long to brew coffee so I think that's a good that's a good play uh that's a good that's a good play uh that's a good that's a good play uh fantastic W is there anything else that fantastic W is there anything else that fantastic W is there anything else that you want to share with us about your you want to share with us about your you want to share with us about your compy I know you told us what you got compy I know you told us what you got compy I know you told us what you got coming down the pipe but um coming down the pipe but um coming down the pipe but um you know your story's really uh

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you know your story's really uh you know your story's really uh compelling because it's it's you've compelling because it's it's you've compelling because it's it's you've you've taken what was your as they say you've taken what was your as they say you've taken what was your as they say taken your mess and made your success taken your mess and made your success taken your mess and made your success you've taken a point of of stress and you've taken a point of of stress and you've taken a point of of stress and how you managed it and you've you've how you managed it and you've you've how you managed it and you've you've brought it you've you expanded upon it brought it you've you expanded upon it brought it you've you expanded upon it you made it more efficient and more you made it more efficient and more you made it more efficient and more accessible and then brought it to more accessible and then brought it to more accessible and then brought it to more people as a solution and I think that's people as a solution and I think that's people as a solution and I think that's I mean that's the ideal business story I mean that's the ideal business story I mean that's the ideal business story yeah it's it's pretty wild I I didn't yeah it's it's pretty wild I I didn't yeah it's it's pretty wild I I didn't see the uh like looking back I see the uh like looking back I see the uh like looking back I definitely can see that when I was in definitely can see that when I was in definitely can see that when I was in when I was in the thick of it right I when I was in the thick of it right I when I was in the thick of it right I didn't know which end was up um yeah I didn't know which end was up um yeah I didn't know which end was up um yeah I would just encourage everyone to go to would just encourage everyone to go to would just encourage everyone to go to the website uh sign up for email list we the website uh sign up for email list we the website uh sign up for email list we have if you can if you find the email have if you can if you find the email have if you can if you find the email list on the website you can sign up and list on the website you can sign up and list on the website you can sign up and then you can check a box to get access then you can check a box to get access then you can check a box to get access to early drops on some of these new to early drops on some of these new to early drops on some of these new products which is really exciting and products which is really exciting and products which is really exciting and we're like it's very true that only this we're like it's very true that only this we're like it's very true that only this specific list gets access to some of specific list gets access to some of specific list gets access to some of these new products so uh to start so

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these new products so uh to start so these new products so uh to start so jump on that list uh check out ice jump on that list uh check out ice jump on that list uh check out ice barrel.com if you want to see the barrel.com if you want to see the barrel.com if you want to see the community and how people have responded community and how people have responded community and how people have responded to ice Barrel go over to Instagram to ice Barrel go over to Instagram to ice Barrel go over to Instagram there's so many cool videos and pictures there's so many cool videos and pictures there's so many cool videos and pictures uh and you can just see everything we're uh and you can just see everything we're uh and you can just see everything we're up to uh we're gonna have a huge up to uh we're gonna have a huge up to uh we're gonna have a huge Presence at the CrossFit games this year Presence at the CrossFit games this year Presence at the CrossFit games this year that's just coming up in six weeks so that's just coming up in six weeks so that's just coming up in six weeks so come if you're going to be at the come if you're going to be at the come if you're going to be at the CrossFit Games come and visit icebo we CrossFit Games come and visit icebo we CrossFit Games come and visit icebo we would love to connect with you that's would love to connect with you that's would love to connect with you that's awesome that's great great place for it awesome that's great great place for it awesome that's great great place for it I A lot of people are going to watch I A lot of people are going to watch I A lot of people are going to watch that that that after BL through uh the cross games are after BL through uh the cross games are after BL through uh the cross games are going to be to fight over your barrels going to be to fight over your barrels going to be to fight over your barrels oh man well americanmade product uh oh man well americanmade product uh oh man well americanmade product uh built out of your your need to manage built out of your your need to manage built out of your your need to manage stress stress stress and and I can't I mean I can't imagine a and and I can't I mean I can't imagine a and and I can't I mean I can't imagine a better a better business success story better a better business success story better a better business success story but happy for you and your family on a but happy for you and your family on a but happy for you and your family on a personal level um and I think your your personal level um and I think your your personal level um and I think your your product is uh pretty pretty amazing and product is uh pretty pretty amazing and product is uh pretty pretty amazing and looking forward to uh that Innovation looking forward to uh that Innovation looking forward to uh that Innovation you got coming down the pike uh so again

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you got coming down the pike uh so again you got coming down the pike uh so again ice check out ice barrel.com get on the ice check out ice barrel.com get on the ice check out ice barrel.com get on the mailing list could uh ice Barrow on mailing list could uh ice Barrow on mailing list could uh ice Barrow on Instagram and and see the stories Instagram and and see the stories Instagram and and see the stories because that really is that is because that really is that is because that really is that is compelling that and it's always great to compelling that and it's always great to compelling that and it's always great to have a community built around this kind have a community built around this kind have a community built around this kind of healthy activity right uh so I it's of healthy activity right uh so I it's of healthy activity right uh so I it's awesome well I appreciate your time awesome well I appreciate your time awesome well I appreciate your time today and um you're sharing your story today and um you're sharing your story today and um you're sharing your story with us uh I really um and again it was with us uh I really um and again it was with us uh I really um and again it was great to have you down maybe we we get great to have you down maybe we we get great to have you down maybe we we get another uh all Health Summit down here another uh all Health Summit down here another uh all Health Summit down here in in Nashville next year we love to in in Nashville next year we love to in in Nashville next year we love to have you back it' be great to have you have you back it' be great to have you have you back it' be great to have you down here again yeah it' be great thank down here again yeah it' be great thank down here again yeah it' be great thank you so much zanen for having me excited you so much zanen for having me excited you so much zanen for having me excited to be here awesome have a great

Managing Stress With Cold Plunge Therapy & The Journey with Wyatt Ewing

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