Your Brain, Under Your Control

Cold, breath, and commitment can reach the autonomic nervous system — the part of the brain science once said you could not willfully control. The Wim Hof Method offers a protocol that changes what the body is capable of.

Unleash the Power of the Mind: Wim Hof Method Workshop

A grounded look at the Wim Hof Method as a practice of breath, cold, and commitment.

View transcript

Unleash the Power of the Mind: Wim Hof Method Workshop

Foundation & Context

00: 00 get ready to experience the extraordinary from the icy Wilderness of Poland to the highest peaks of the Himalayas one man has defied the limits of the human mind and body meet whm Hoff the Iceman for years whim has pushed his body to extremes climing Everest in shorts swimming under ice how why today whm Hof himself will teach you his groundbreaking method and show you how to become master of your mind learn how to reconnect with yourself tap into a dormant Primal energy and realize your full potential the Wim Hoff method combines

01: 00 potential the Wim Hoff method combines cold exposure breathing techniques and commitment thousands worldwide have experienced lifechanging benefits conquered health conditions and climb to the top of their [Applause] world now it's time for you to experience your own transformative Journey so get ready to feel the power embrace the cold and awaken your in a fire this is your moment this is the whm Hoff experience let's begin welcome to the stage the Iceman Dutch extreme athlete Wim Hoff [Applause]

02: 00 wow month ago seven women thought of uh let's do this breathing these techniques and beat physiology as it is on the mount kilamanjaro seven women and uh that's is a mountain that normally can be climbed if you are in good condition and Summit it between five and nine days that is human phys physiology saying that at this it takes 5 to n days because you got acclimatize to the thin air at 5, 000 m it's half the oxygen

03: 00 oxygen oxygen then of sea level and so you need days to activate red cells in the bone marrow coming through Transporters of oxygen more and that is acclimatization and yes uh I said what is the advice you would give these women asked me I said just take one step at a time and keep on going one step and breathe no more than what you do normally so be conscious of the fact that you are breathing and you take one step don't go there no you stay in the step and naturally you will advance to the top so this is a mountain that can be done and it's very cold up there it's like this but then wind wind

04: 00 there it's like this but then wind wind chill uh on top is 5, 895 uh met half the oxygen and very cold and what do you need for warming up you need oxygen so you need to acclimatize you need the red cells otherwise you're going to have an intense cold because these women did it in their bikinis must be because they had no money for clothes no they challenged their soul that is more than meets the eye and their driven motivation made them able to go in bikinis up the Mount Kilimanjaro which is normally being done physiologically so Al uh uh possible to do between five and nine days and only then 40% summit

05: 00 40% summit and there they uh 40% uh Summit fully dressed because it's so bloody cold up there there I don't want to say [__] freezing cold but it actually is thing is they did it in less than two days in their bikinis wouldn't you say at that moment how is that possible as a physiologist as a doctor as a an Alpine expert into the signs of physiology of acclimatization about red cells which little children who get leukemia are deprived of and that's why the cancer is able to grow wouldn't you then as a doctor say but if that happens that means the red cells they go way up activation by which we have a solution for all the children

06: 00 we have a solution for all the children who get leukemia would wouldn't that be exerted for an investigative Spirit into in a doctor it's too corrupted Pharmaceuticals have gone so far and I'm not anti - pharmaceutical and earning your money but stay away from my health and stay away from my children just to start and these women they show it and the last time I did it I had in my presence a 76 yearold man suffering from limes disease in crippling him and the man did it in 31 hours no experience in Mountaineering

07: 00 experience in Mountaineering that is the breathing I want to bring to you to your attention today it's also very good to give your hangover a hangover yes after this I go to the Middle East and I will show that this breathing technique which goes way deeper then in science Medical Science and Physiology was able to show a human is capable of that breathing is able to bring us to the autonomic level in the brain and the body from here we learn a to Awakening A innate capacity we are all born with that when we feel [__] and bad and no good to regulate it and for that the body needs a certain kind of

08: 00 kind of pH you are The Alchemist to bring the pH level there where the neuros signal of your will is able to connect with the interoceptive mechanisms of the body when and then when you feel [__] you make it good [__] how about that for the Middle East where we have so traumatized people there who cannot even talk to each other anymore the Israelis Palestinians the Arabs and this and that and we got all our opinions about that left and right up and down or whatever stay away from my children I'm a father I love the children in the whole white world and I'm going to stop the war by bringing tools that enable the people to go into the depth of their phys geology

09: 00 the depth of their phys geology unprecedented Deep by which they learn to control and contain themselves a man who's a a human man doesn't matter woman man same human man you man who is in control of his mind will not choose War who's in control of the mind will choose happiness not Sadness Will choose Health not sickness will choose the great things of life for his family love with the unlimited power of the Mind Love Unlimited that great force that binds us that brings us that creates us love that Medium is able to bring us into an unknown world where we are able

10: 00 into an unknown world where we are able to create a paradise cuz it was always there only where was the control who brings something on inside who has been out of the box so much that he is able to solve the problems in the Box for that you need to go past your fa for that you need that spirit that wants to embrace the soul in its full capacity the is able to bring love in the family guaranteed that is the breath that is the power of the life force that is here and now and after this I go to the Middle East and bring it over over there Beyond

11: 00 East and bring it over over there Beyond speculation Beyond speech beyond anything that oh what a spiritual man who is bringing all this and challenging it all and how is that possible [__] you you but yeah easy thing is we don't like Tina we don't need no Heroes anymore we don't need these speeches anymore politicians and blah blah over and out let's go in yes so it's a privilege for me to Stand Here feel like a baby all the love and care and attention of you it's

12: 00 of you it's nice very nice after Co what a scheme that was it's another one how they pull up these tricks and we believe in it how they are able to put fear in Us in such a magnitude if they can do that why can they then not stop the war there's 10 times more present that will be able to feed us and our futures than what is given to us differences and inequality some people earn like 2, 000 times more than another person do you feel more satisfied there I don't think so I think I'm sure I'm determined that after 40 Years of studying the the soul like yourself

13: 00 studying the the soul like yourself and I'm only one man but I kept it to my faith and all those moments of 40 years have accumulated like drops it's a tsunami now of understanding of wisdom coming from nature not in the books that is here every time I challenge fear I challenge blockages I tell us what is unknown because the known is boring let me tell you that but to be excited like a child is entering into the brain and have a neurology that is growing like a tree reaching out to the sky with beautiful little leaves very fresh nice every day not only that tree that gift shelter to

14: 00 to to everybody that is you if you go into that Journey Insight it's where we are stripped of it all it's okay unconditional love is here and we will get to it now and bring it for all the children of the world as we are children of the world world all of us innocent we just try our best and let me tell you if one man like me was been sad was he is half happy what is he this looks like a hobo what is this I got hundreds and millions of people doing this [__] now yeah yeah the thing is if I can do

15: 00 now yeah yeah the thing is if I can do it imagine what we all can do [Applause] [Applause] together mind yourself about yourself we I'm just showing it bloody hell in these brain scans in the universities and these professors they come and they say yeah okay do what you do I don't know what I do that's the way I go into a brain scan you know I don't know this is a machine it measures your brain activity yeah what do I know I just lie down I have a 15 minutes or 20 25 minutes of good time just being relaxed okay nice I can uh yeah get my rest a little I get out and then I get a half hour to do what the Iceman is doing somebody gave me that name

16: 00 is doing somebody gave me that name ican nice man wise man disg man whatever I get a half hour and there hey I start to think this is a professor he's a neuroscientist he is an authority in the world he's got a a huge uh yeah whatever all these uh Professor rates and doctorates honorable there is okay he wants me to do this so now I got a opportunity to show that we actually are able to control 100% of the brain no 16 16% is been set in Neuroscience to for humans to be able to willfully control activate and I say no it's 100 it's my brain I got this after millions of years of evolution and it should be under my dominion and control is given you know

17: 00 dominion and control is given you know isn't that logical logical so I like to ride my bicycle you know fridy Mercury I want it all man I want it all and how to get it all because I get only a half hour to show in my brain that I'm able to activate 100% of my my brain is that possible no the Paradigm is saying a medical Paradigm is saying there 16 not 100 you can't go into the subcortical higher functioning of the brain you cannot go willfully into that part you cannot go into the par aqueductal gray hemosphere the endocannabinoid system the pain opioids canono

18: 00 pain opioids canono Amsterdam yeah get high on your own Supply that's what I'm doing yeah hey but don't show it in a brain scan and syney shitney syney syney okay sit me so what I do I I'm going to show something that in medical science and Physiology has never been shown in bracet how to activate 100% of your brain and they got n and a half thousand brain scans to show what is the average more or less this is the bandwidth of our control within the brain will Yul when we go into a brain

19: 00 when we go into a brain scan then I go in and I show to be in the bandwidth of what normally is the average of humans to control willfully their brain activity so nice so D I'm sitting H sitting in sit KN outside the hospital the brain scans just had a brain scan and it shows that I'm in the bandwidth of everybody n and a half thousand of these brain scans the biggest uh brain scan data base of the world uh following his pathway of that neuroscientist who is an authority okay then half hour later what I'm going to do in that half hour remember this

Core Methods & Science

20: 00 to do in that half hour remember this well because this is all the key next uh next Summit is in Detroit me Detroit Jack dorsy told me hey whim who there go to the most depressed place of America which is Detroit because Henry Ford and the industrialization all its detail iting and you see the barracks depression and all go to that place and I said okay I go not only I had professors from the Wayne State University uh coming to me and saying whm Hof could you come we are doing a process uh with brain scans and fmis to show that possibly we we are trying to find ways to control our brain activity related to mental disorders and you

21: 00 related to mental disorders and you might have something we don't know so one and a half year they have been preparing all that and I went over there and I was sitting with sitting again with the professor with a Vibe of divar and say and he said yeah this is the pathway of the brain where normally we are not able to intervene into the amigdala the hippocampus by which we cannot control our emotions and they take over because of the stress mechanisms in the inside the brain they are too much on by which we cannot Thrive we are surviving but not thriving and that drains the energy out of the body and yeah you get depressed it's quite logical and I said no but if you change the circuit like this then would be okay what yeah but that is not possible what do you say and then no yeah just do this and what H he's a professor amazing and

22: 00 and what H he's a professor amazing and know and I'm a school dropout telling him what he is into de end in his understanding of human capacity uh to deal with Darkness bing bing possibly I got a ping ping from the Angels cuz the wisdom is not in hook it's it's here it's with us it's the relationship with humans they always had in the tribe they always had the uh to face the problems environmental problems what a f famine uh uh disease sickness uh dangers Etc and they always had the capacity to out grow now we have gone into a system which abstracted our power to be tribal

23: 00 which abstracted our power to be tribal to make Solutions wh so I'm [__] here I like to make F yeah please like a pamper I told you in the beginning I love this I feel like a baby where is it running yeah thank you if you can't be funny it's not funny so I tell him just change the circuits the neural Pathways in the inside uh the brain but this is not possible to said I said it is possible let me show you and he had 74 people

24: 00 let me show you and he had 74 people showing all the same pathway never there's no control and that related to all the scientific published articles on the brain functioning it is not possible to have control over the darkness inside of us when it gets to us depression being drained of energy feeling bad like [__] dark we don't have that circuit circuitry never learned in our schools either how to control our emotion the expression of the soul and it takes just one man to just stand up and say it's ridiculous that that is not possible we own a bro a brain a brone but you get the the Drift We Own a brain and we are not in control of

25: 00 control of that when we were tribal we control we grew over it neurologically then generations and generations on and then we lost we alienated of our own power and I have been too much in nature not to see that power not in the books there here it's one and it works amazing I never prepare my speeches because the knowledge is here with you so there I am go into the brain scan in the fmis and I show a control they

26: 00 in the fmis and I show a control they have never seen before a control to generate heat just by using my will energy mitochondria Mr Holland are you here yeah cool so we are going to do stuff on the mitochondria the energy factories inside because when there is darkness when there is depression when it is draining the energy out of our bodies we don't have control over the mitochondria the energy factor is inside and today I want to show you that whenever you feel dark in the darkness not good your mood is out of Regulation Etc then just breathe [__] yeah so they saw that that was one thing that

27: 00 so they saw that that was one thing that I did not even needed to use my breathing in the brain scan because you cannot do breathing you have to stay still I was just thinking I want to be shown that I have control and how I don't know I just do it it's not nikea but Divine that's you so there I am in the brain scan looks like a a bun and I'm the sausage it's like a hot dog especially when they throw cold water upon me and I got to do something with my mind that makes my body glow energy boom and it showed that I was producing 400 percent more energy than normal just

28: 00 400 percent more energy than normal just by using my mind that is our energy so once you feel and this is the thing if we are out of control we blame somebody else but when a a happy man doesn't go to war huh doesn't go to war guys so let's bring happiness how what is happiness it's abundance abundance of energy it's a feeling amazing you can do anything with your brain 100% of your brain imagine is that possible come on 16 that's the amount we are given by signs that we are able to own I say own your own mind and if nobody stands up then steer it up regy

29: 00 it up regy man it's all the love and the power is all there and the wall is even bigger so next week I'm in London with uh Gary wallers the drummer of Pink Floyd and Roger Waters because we had enough of the Middle East and the suffering of all these children and nobody seems to do be able to do something about that and we keep on from our countries in one or the other abstract devious way put money into it so the war keeps on going like Ukraine itself my son-in - law is from Israel my daughter-in - law is from Ukraine but I'm for the Peace of the family everywhere [Applause] okay that I

30: 00 okay that I said Sydney outside the hospital what do I believe now it's called in Detroit where the next Summit is it's called inter reception now we have the compelling evidence we already published and the whole white world of uh scientific uh uh universities whatever all these investigative Spirits all over the world should have taken on since 2014 that we are able after looking at a comparative study showing that we are able to control the autonomic nervous system and the innate immune system through what breathe breathing so that's why I always say breathe [__] it's simple sorry that it is not

31: 00 complicated by breathing manipulating the depth you are able to go past our conditioned mind and body which is limited in through the systems and schooling we had and I don't want to give that to the Next Generation I want them to give access to the depth of their physiology both in the brain and the the body over emotion that is love where you are not attracted directly to persons so there no love for life all the time and if something is wrong then who do you going to call ghost fastest or you yourself the investigative spirit that is able to control% of the brain cuz that's what I

32: 00 control% of the brain cuz that's what I showed it in the brain scan half hour before nothing happened so like the average yeah nice okay normal must be a human okay but nothing out there and we need out there to get in there and solve the problem whatever that is so then they uh they gave me the result Etc and it's all there I could have displayed it because I got it here on my phone is there 32 minute compilation of brain scans and explanations by neuroscientists the best of them saying yeah but we are facing the wall of ignorance the the greet not greet hello no greed killing

33: 00 greed killing children abstracting signs abstracting it so much you can squeeze even more there we have come to an hold it's over the wall is there we got to break it bring back love bring back control over the brain and our body Inception it's called in Detroit already there in perception means top down regulation of your own emotions willfully that is the eighth neurological Pathways thought of not being able to be done by humans and now it is there evidence is there cbr1 canono receptors one that connects the will with all the neurotransmitters in the body wouldn't that be amazing that you control your own emotions that when you

34: 00 control your own emotions that when you feel [__] you make it good [__] hey think about it day what does it take it takes your will it takes your faith it takes a little bit of breathing to get out of this conditioned state of your Alchemy your Chemistry your biochemistry and then you suddenly awaken a natural pathway that is able to connect you with yourself to execute what you are here for and that's our soul it's no longer Secrets it's already there I'm here now to share finally I get a little bit to the depth of what is my my message it's love love for life and full power for you to regulate anything that needs to be regulated we all naturally have that born with

35: 00 we all naturally have that born with respect your mother and mother nature it's all there and that is sacred that is not half it's holy and that is what I'm going to bring to the Middle East but now we are here so let's start and do a breathing exercise to together get out of this conditioned State and whoever drank too much last night this is detox pure detox give you a hangover let's go to the depth to comprehend that we actually have this sense of control by intention to go anywhere and reset what needs to be reset it it goes naturally you don't

36: 00 reset it it goes naturally you don't need to think about it just feel follow the breath and it goes everywhere your intention now will make the difference it's a neuros signal your intention is a neuros signal that is able to activate or to access 100% of your brain related to anything that is inside the central nervous system is brain and wires everywhere and is able to be activated only when you follow the breath with your intention and it does the magic it's not that we need to oh look at me I can hypnotize you and I can uh lift this chair with a I don't need that man I need that chair down there I want to sit in Sydney little that joke sometimes it's okay relax relax and uh change the

37: 00 it's okay relax relax and uh change the world together is that a deal easy does it okay you're sitting relaxed what's your intention what would you like to do in your body what would you like what is bothering you and you say I just want to have a neuros signal to solve that that's our natural capacity and of course the whole Pharmaceuticals and blah the governments said no govern you yourself this is the time of transition the revolution is govern you yourself the governor you know the governor the Vegas Nerf the governor we got it all done the Vegas Nerf the amigdala the seat of fear and

38: 00 Nerf the amigdala the seat of fear and stress we showed it with neuroscientific comparative studies all we are able to control that all by simple deep breathing now manipulating the adrenal axis to reset ourselves to a natural Factory standard the factory of life and then start over and then oh [__] I can control myself I can do this I can do yeah yeah it's your brain own your own brain so set your intention have love for yourself it's not difficult it's not happy it's light it's good it's great it's amazing it's you okay fully

39: 00 fully in Let It Go all in Let It Go fully in Let It Go all in there they go keep on going anything you feel that is different breathe into it CU that's your life force accompanying your intention changing your conditioned mind and body going into the depth of your body and mind I'm precedented deep so simple as it is just follow the breath if in Let It Go fully

Applications & Takeaways

40: 00 Go the life fors in go like the sea to the death see on the shore death back to the death here we are at the precipice of our understanding now we follow the intention a neuros signal which is

41: 00 signal which is able to get into our genes to our ancestral genes to our ancestors generational trauma any trauma of this life we are able to enter just breathe stay with the breath ho in go all in go fully in go 10 more fully in go all in go pul in go all in go whatever you feel different breathe into it make it stronger that is your

42: 00 into it make it stronger that is your foothold into the depth of your physiology of the Soul yeah and all and three more somebody time Isa time come come here two more one one more and now fully in let it go and stop cool yes this is the way we defied in 2014 in a comparative study a bacteria injected eoli and all the people who did this defied the bacteria's influence on the immune system we brought down the cause and effect of sickness of disease which

43: 00 and effect of sickness of disease which is inflammation just by doing this how simple is it and the guys who had their intention right went even deeper and it showed and it is here it is simple it is powerful cuz you are not breathing right now yet your pH level is up so you don't need to breathe and that that's the way we enter into the depth of our brain and if you are able to go into the de deepest part of the brain then where else can you not go it's up to you your choice you are back to own your own mind what do you do with it it's your beautiful Choice 3 2 1 pul in hold

44: 00 in hold it and squeeze it to your head cerebral spinal fluid to your head to cleanse the brain we are doing the studies it's amazing what it is able to do all the Plastics the microplastic the pfas the inflammation the concussions the whatever traumas we can cleanse it with a cerebral spinal fluid Let It Go well done run number two come on P in Let It Go life force is here within your commands go along with the life force and in and let it go all in go

45: 00 go whenever you see the darkness when your emotions are out of control when you have too much stress whatever blocks you and your beautiful so do this and you bring it all back and self-contain cuz you are the master of your mind you are the captain of your soul navigate well well go all in in go all go f in in go for in go all in

46: 00 go go all in go ho in go we go for 2 minutes now without air in the lungs so make sure you breathe well well fully oh all in go go H go go ply go all in

47: 00 all in go like the sea coming to the shore back to the depth change it all into the depth change it all whatever needs to be done do it hey that's the way this subconscious ghost and we have seen this in all the brain scans it's here at your command feel it in Let It Go all in Let It Go in five more all in go P go to

48: 00 more more one last one hulion let it go and stop after exhalation 2 minutes normally you die but not now now we go past the survival mechanisms of danger and learn to control it just through doing this and you don't need to mind about it it happens and it will then reconnect neuro neurologically with a pathway to your will once you are in the ability to bring down pain and to and that could be emotional physical mental any pain and feel good eoric cannabinoids endorphines adrenaline the whole thing is yours you

49: 00 adrenaline the whole thing is yours you are your own healer to become holy yes one minute under the way and here now the immune system endocrine system cardiovascular system is fully trained by the laws of nature not the laws of what we thought is nature and how we dominate and treat nature no we learn to be in harmony with nature a good man a good human chooses love over hate health over sickness happiness over sadness and darkness and strength over weakness and we all can do it it's amazing 10 seconds more

50: 00 wow bloody amazing three 2 one F in hold it bring it to your brain as if you got a [__] bring the cleanse the brain of all the [__] in the brain cerebral spinal fluid ascending right now Kundalini and all the chakras the crown chakra that's all this [__] man it's here two one Let It Go wonderful round number three you got the swing of it now ful in Let It Go he I would love a drum

51: 00 he I would love a drum writer go and P the fear into a control of the amigdala the hippocampus the par aquaduo the subcortical subconsciousness it's all within our control make your choice who are you what are you we are beautiful souls all and when it is not inv visible when you don't feel it breathe reconnect all there full in there it go all in maybe a play a little guitar on this rhythm yes louder

52: 00 [Music] [Music] nice crazy like a monkey let's be funky I feel okay it we get on find in the heart find it our song back in the Flor we back in the FL Revolution hey

53: 00 yeah break it like a monkey be funy feeling okay finding my way GA it to the heart C like mon a be F I feel okay laugh we hey [Music] hey J ful a that's what I did in syney and

54: 00 J ful a that's what I did in syney and then I showed 100% control over the neural activity inside the brain all is there and you don't need to control the control is already there you see we don't need to be lunatics to controlling it's already there it's at your will your intention to feel good to be in love with life to bring good to bring love and life not war not tensions no confusion out of your mind into the love when you feel the love you are not in the the mind Let It Go and it'll come fully in let him go holy 10 more

55: 00 come fully in let him go holy 10 more make it a good one let it go five 4 4 3 2 one last one ful in let it go and stop so the message is very simple your intention and doing this makes you able to get into any space of

56: 00 makes you able to get into any space of your brain related to any space in your body to regulated in times of distress Darkness or anything like it that's our inner nature and you are doing just fine you see it everybody is able to do what normally kills us suddenly we are able able to go past these survival mechanisms of the brain stamp the the Primal part of our brain where there is survival where there is how to encounter dangers that power is yours now simple keep it simple pass it on Bring the light we are the light

57: 00 going to make a documentary with the aboriginals want to sleep outside and oh make a walk about very simple powerful bring back to culture of the indigenous people all over the world maoris K I'm your breath you are mine so let's not pollute it that is the love two what julan hold it and bring it CSE it like K and all we saw it the corona radata the radiant Crown the crown chakra it's all here you are in it kings and

58: 00 here you are in it kings and queens behave yourself emotionally there two one Let It Go well done [Applause] [Music] [Music] guys let's change the world [Applause] [Applause] you know it is a transition time of transition now and the things the wheels are turning Tina Turner wheels are turning roll in we bring back rock and roll Revolution thank you

59: 00 meet yes I got 45 seconds before the hour is gone but hey the future is ours isn't it okay let give it to me three times we changed the world we change the world [Applause]

Transcript auto-generated by YouTube. Verbatim — duplicates intentionally preserved.

For readers building their own cold exposure practice, the value is in applying the idea with patience and clear boundaries. Contrast Collective approaches this through calm, repeatable practice: cold exposure practice as a ritual, not a stunt.

Cold as a mirror for the mind

The useful part of this workshop is not the theatre of extreme cold. It is the way Wim Hof frames cold exposure as a meeting point between physiology and attention. The cold gives immediate feedback. The breath changes. The body contracts. The mind starts negotiating.

That is where the practice begins. A deliberate cold protocol is less about proving toughness and more about learning how the nervous system behaves under pressure. The lesson is simple, but not easy: stay aware, stay patient, and let the body adapt without panic.

The three-part method

The method is built around three connected elements: breathing, cold exposure, and commitment. Breathing is used to shift state and bring attention back into the body. Cold exposure provides the controlled stressor. Commitment is the discipline that turns an impressive moment into a repeatable practice.

When those pieces work together, the practice becomes more than a challenge. It becomes a way to build familiarity with discomfort, which is where resilience starts to become practical rather than abstract.

What to take from it

The workshop is most useful when stripped of spectacle. You do not need mountains, ice records, or dramatic claims to learn from the method. You need a safe exposure, a calm breath, and enough consistency to notice how your system responds over time.

For anyone building a regular cold routine, the better question is not how extreme you can go. It is whether the practice leaves you clearer, steadier, and more capable in ordinary life.

Practical Takeaways

  • Cold exposure works best as a controlled stress practice, not a stunt.

  • Breath gives you a way to stay present when the body wants to rush.

  • Consistency matters more than intensity.

  • The goal is steadiness under pressure, not discomfort for its own sake.

Want the source context? Read the full transcript , the key takeaways , or Wim's Wise Words .